Life, 1919-11-06 · page 30 of 36
Life — November 6, 1919 — page 30: what you’re looking at
What you’re looking at
This page is primarily **advertising and literary commentary**, not political satire. The main advertisement promotes the WASCO garage heating system—a practical product allowing car owners to keep vehicles heated through winter, preventing freeze-ups and maintaining engine readiness. The illustration shows the heating apparatus installed in a garage. Below is a **Herbert Tareyton cigarette ad** and a section titled "Our Literary Stock Market," which uses financial metaphor to humorously discuss contemporary authors' popularity. References include George Bernard Shaw's stock "rising," unknown authors' work being "turned loose," and mention of Harold Bell Wright and the "dry spell in Washington Square" (likely referring to short poetry or "vers libre"). At bottom left is a portrait labeled "Portrait of a Bolsheviki Free Verse Poet"—a satirical jab at avant-garde poetry associated with radical movements, seemingly mocking both modern poetry and political extremism. The page reflects early 1920s American concerns: practical technology, consumer goods, literary trends, and lingering anxiety about radical ideologies.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Heat Your Garage Don’t Put Up Your Car This Winter— The car will then start as it does in summer—and you will get service dividends from it and your garage all the year round. You will have no freeze-ups if you set up a WASCO Heating System in your garage—its regulator compels a constant, uniform heat automatically and also saves much coal and requires attention only once a day. Any handy man can install it—the expense of plumber or steamfitter is not necessary. WASCO is also used for heating offices, stores, cot- tages, etc. Write now for big, handsomely illustrated catalog. It describes the one- to 10-car WASCO Systems and con- tains many original letters of endorsement reproduced, written by users in all parts of the country. W. A. Scutett Mrc. Co., INC., 44 Eastwood Sta., Syracuse, N.Y. Originators of Special Heating System for Garages, Some good territory open for live distributors. Tareyton London Cigarettes Herbert Tareyton London Smoking Mi Sample upon request Falk Tobacco Co. Inc., 1786 Broadway, New Our Literary Stock Market HE Authors’ strong this movement was observed preferred, but the stock ¢ Shaw common rose several many shorts had to cover Hearst's reputed cotner many speculators awa fell off several points A flood of matter by unknown authors was turned loose five cents. season caused a si story and many stoc been inactive suddenly rose as trading became brisk. Harold Bell Wrigh common continues its spectacular rise Conrad steady. The dry spell in W: ington Square has of vers libre, and poems are g song. Several publishers wh long on War Stuff a to get six cents on Raw M points ( is promising Attlar of /J13 ras, f oft for Cae flen, 9 ae forize A BOLSHEVIKI FREE VERSE PORT comicbooks.comgy