Life, 1919-11-06 · page 31 of 36
Life — November 6, 1919 — page 31: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content**—it's a straightforward advertisement for W. & J. Sloane, a furniture retailer with locations in New York, Washington D.C., and San Francisco. The ad announces an expansion of their "Division of Fine Furniture," promoting bedroom and dining room sets at "moderate prices." It emphasizes their hand-made reputation, design refinement, durability, and offers decorator assistance. The image shows a period bedroom set arrangement displayed against a wall, featuring a vanity/dresser with decorative urns, a mirror, and period-appropriate chairs. This appears in *Life* magazine (page 801), which despite its satirical reputation, regularly carried advertising. There is no political or social satire present—simply a luxury furniture company marketing to middle-to-upper-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
So AN INTERESTING ANNOUNCEMENT Attention is directed to a further addition to our Division of Fine Furniture wherein we are displaying a large and varied selection of Bedroom and Dining Room sets at attractive prices. Selected with the same knowledge and discriminating taste which enabled us to create and make possible the enviable reputation of our Hand-made Furniture the merchandise now offered marks a new epoch. _ Refinement in design and finish, durability of construction, and moderate prices simplify the problem of economical home furnishing. A skilled staff of decorators to assist, when desired W. & J. SLOANE FIFTH AVENUE AND FORTY-SEVENTH STREET, NEW YORK WASHINGTON, D. C. SAN FRANCISCO, CAL comicbooks.com