Life, 1919-11-06 · page 29 of 36
Life — November 6, 1919 — page 29: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content**, not political satire. The main article, "A Falling Idol," discusses **Sergeant Alvin C. York**, a heavily publicized World War I hero, announcing a campaign against cigarettes. The satire is mild: Life ironically notes the contradiction that cigarettes were soldiers' constant companions in the trenches—providing comfort during combat—yet York now campaigns to abolish them. The piece gently mocks this reversal without harsh criticism. The surrounding content consists entirely of **period advertisements**: Tiffany & Co. (jewelry/silverware), Vindex shirts and underwear, and E.Z. garters. The left sidebar includes brief humorous items like "How to Grow Thin" (suggesting catching streetcars and standing before steam rollers) and "Missing No Chances" (a joke about a prisoner being asked to rent his house). This is typical Life magazine fare from the 1920s—a mix of light social commentary, humor, and commercial advertisements reflecting the era's consumer culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Vingma ratent Rid (illustrated); all black—or with f de back: E. BAY! Makers of Lodtes’ FU $82 FIFTH AV! Est. 1878 (Bet. 470h How to Grow Thin IMIT your food expenditures to a DE ocsand dollars a week. Try tocatch a street-car once a day the latest strike news before ie in the path of a steam roller. Missing No Chances PoucemaN (to prisoner leaving dock, ho has just been sentenced to six “Excuse me, but do you to let your house?”—London VINDEX Shirts are Bosom Friends—and you'll be happy to meet VINDEX Athletic Inderwear. Ask yourdealer. ‘THE VINDEX COMPANY, Balto.,Md. TIFFANY & Co. JEWELRY SILVERWARE WATCHES Clocks STATIONERY 82 YEARS OF QUALITY Erricient Service py Matt FIFTH AV UE & 37 STREET New York A Falling Idol X-SERGEANT Alvin C. York. widely advertised as ‘‘the greatest hero of the World War,” hasannounced his intention to tour the country in a campaign against cigarettes. And the cigarette was such a stanch friend of the doughboy! In camp or trench, at sea or on the ch, it was always his more or less ion, his joy and his eadied him over the rough places, and at such times was more to him than food, or sleep, or shelter. No one will ever know how many times a cigarette at the right moment made the difference between defeat and victory It will be well worth watching to see how his former comrades in arms re ceive ex-Sergeant York and his efforts to abolish the cigarette. A Variation from the Ordinary Garter If to you a garter means muscle restraint, restniction of ¢1 wom the E.Z. GARTER “Wide for Comfort” The garter with the wide webbing whi ls neither tight nor binding. yet Sts securely and comfortably. You are never reminded that you wear a garter. THE THOS P. TAYLOR CO. BRIDGEPORT CONNECTICUT comicbooks.com