Life, 1919-10-23 · page 35 of 36
Life — October 23, 1919 — page 35: what you’re looking at
What you’re looking at
This is primarily an **advertisement for Pierce-Arrow automobiles**, not satire or political commentary. The page features a glamorous woman in 1920s attire reaching toward a hanging lantern outside an elegant columned courtyard, with a Pierce-Arrow sedan visible behind her. The ad copy celebrates the car's "Dual Valve Engine" and claims it improves upon the already excellent Pierce-Arrow. The imagery associates the luxury vehicle with sophistication, wealth, and refinement—typical advertising strategy of the era. There is no cartoon, political message, or satire present. This represents how Life magazine, while known for satirical content, also carried paid advertisements to support publication. The Pierce-Arrow Motor Car Company was based in Buffalo, New York.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
T IS a wonderful achievement to take a car as good as the Prerce-Arnrow always was and make it as much better as it now is. The Dual Valve Engine increases and intensifies every quality which made the Pierce-Arrow what it is. HE PIERCE-ARROW MOTOR CAR COMPANY, BUFFALO, NEW YORK comicbooks.com