Life, 1919-10-23 · page 36 of 36
Life — October 23, 1919 — page 36: what you’re looking at
What you’re looking at
This is a straightforward **product advertisement**, not political satire or a cartoon. It promotes Hansen Manufacturing Company's gloves, headquartered in Milwaukee, Wisconsin. The ad emphasizes that Hansen gloves provide "complete freedom and flexibility" while maintaining "perfect fit and style"—a paradoxical selling point (gloves that feel like bare hands). The imagery shows three detailed illustrations of gloved hands demonstrating the gloves' dexterity and range of motion. The advertisement targets multiple markets: motorists, formal-wear users, and laborers. It encourages readers to request a "New Glove Book" catalog showcasing different styles for various demands, then purchase through local dealers. This represents typical early-twentieth-century trade advertising emphasizing both functionality and fashion—common content in *Life* magazine during its period as a general-interest publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
In “Full Control” JN a Hansen Glove you are as ready to meet a ticklish situation as if your hands were bare. This is because Hansen designers provide in every detail for complete freedom and flexibility combined with perfect fit and style. Whether for motoring, for formal dress or heavy everyday work, there's a distinction— an individuality—which has earned for Hansen “leadership” in the glove field. Write for New Glove Book It shows many types and styles for all de- mands; study them, then see your dealer and order your choice. O. C. HANSEN MANUFACTURING COMPANY 102-B Detroit Street Milwaukee, Wis. comicbooks.come