Life, 1919-10-23 · page 34 of 36
Life — October 23, 1919 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four commercial advertisements from the early 20th century: 1. **Stetson Derby hats** (Philadelphia): Appeals to "men of taste" by emphasizing superior sales volume 2. **David & John Anderson shirtings** (Scotland): Promotes fabric quality with slogans about "comfort" and "elegance" 3. **Hotel Lutetia** (Paris): Advertises luxury accommodations with a manager's name 4. **Arrow Collar** (Troy, NY): Features a well-dressed man in profile, marketing form-fitting collars as aspirational menswear The illustrated portrait in the Stetson ad and the Arrow Collar photograph represent the ideal gentleman consumer of that era—sophisticated, well-groomed, wearing quality accessories. There is no evident political commentary or satire on this page. It simply showcases products targeting affluent male consumers through appeals to taste and social status.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘Che PHILADELPHIA The man of taste need only examine a Stetson Derby to realize why there are more Stetson Derbies sold every year than of any other make of high- grade derbies in the world. JOHN B. STETSON COMPANY Philadelphia David & John Anderson, Ltd. Scotland Comfort in Wear Elegance in Style Madras-Batiste-Oxfords-Flannels Sold at all Heading stores | A an NS FIT The most modern Hotel First-class Restaurant— Concert J. Cadillat, Manager 3 6) " ? N A:SMART- —O FITTING-SATISFACTORY: COU CLUET T- PEABODY: &CO- INC : TROY NY comicbooks.cqinym