Life, 1919-10-02 · page 44 of 48
Life — October 2, 1919 — page 44: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The dominant feature is a large W.L. Douglas shoe advertisement, occupying roughly two-thirds of the left side. **The W.L. Douglas Ad** promotes shoes at prices from $5–$10, emphasizing that prices are identical nationwide and the manufacturer's name/price is stamped on every shoe's bottom as a "personal guarantee" of quality and fair pricing. This reflects early 1900s consumer culture—the stamping of prices addressed contemporary concerns about price gouging and regional markup disparities. **The other content** includes: - A Biltmore Hotel advertisement (right side) - A "Bell-ans for Indigestion" patent medicine ad - An unrelated advice column discussing marital disputes There are no political cartoons on this page. The historical interest lies in the advertising itself: the emphasis on transparent pricing and mass-market consumer goods reflects Progressive Era concerns about fair dealing and standardized commerce.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SAN FRANCISCO \ ga — You can save money by wearing W.L. Douglas shoes, the best known shoes in the world. Sold by 106 W. L. Doug- las own stores and over 9000 shoe dealers. W. L. Douglas name and the retail price stamped on the bottom guarantees the best shoes in style, comfort and service that can be pro- duced for the price. The stamped price is W.L. Douglas personal guarantee that the shoes are always worth the price paid for them. The prices are the same everywhere — they cost no more in San Francisco than they do in New York. NO UNREASONABLE PROFITS. — It is impossible for shoe dealers who sell W. L. Douglas shoes to charge unreasonable profits, because only a fair retail profit is allowed; the price to the wearer is stamped on the bottom of all shoes before they leave the factory. W.L.Douglas $7.00 and $8.00 shoés are absolutely the best shoe values for the money in this country. They are the leaders everywhere. W.L.Douglas $9.00 and $10.00 shoes are madethroughoutof the finest leather the mar- ketaffords, withastyle endorsed by the leaders of Amer- ica’s fashion centers; they combine quality, style and comfort equal to other makes selling at higher prices. W.L.Douglas shoes are made by thehighest paid, skilled shoemakers,under the direction andsupervisionof expe- rienced men, all workingwithan honest determinationto make the best shoes for the price that money can buy. “THE PRICES ARE THE SAME EVERYWHERE THEY COST NO MORE IN SAN FRANCISCO THAN THEY DO IN Best tn the World $4.00 $4.50 $5.00 Insistupon having W.L. Douglas shoes with his name and price stamped on the bottom ‘charges peepaid.. W {astrated Catalog showing how to order by mail, | Mea Precident W. L. DOUGLAS SHOE CO, | ‘147 Spark St., Brockton, Mass. AU ne a eT | hire. We pay her a large salary to look after the husbands who have committed She rolls over the floors at the most Saar eter SS Flomelike~ ~ but still in the heart of things [THE BILTMORE] NEW ORK Ye: = SS aS ‘ terms. For some time my wife has been rowing gradually stouter, and, what is worse, does not seem to care, I have urged her repeatedly to be more careful with her diet and to take more exercise, but in reply she says that she has never denied herself anything, and doesn't pro pose to begin now. Answer at once.” We hasten to reply that we never treat wives, except in some emergencies, Our business is with the husbands alore, Both of these ladies are well within their rights, The trouble with the average husband is that he wants his wife to com form to his idea by insisting upon it, in stead of adapting himself to circum. stances. In these two cases we recommend as immediate change for both husbands Put yourself in charge of our entertain- ment committee at once. Leave home for a time, and let destiny take its course. When your respective wives dis- cover that you have resources elsewhere they will begin to adapt themselves to your views without your suggesting it. The fat will grow thin, and the thin fat themselves to our.charge. We have never before thought it necessary to boast of this particular detail, Only by entering your name on our list, and becoming a regular, can you understand the com pleteness of our methods. At the same time, we occasionally give free advice to those who are doubtful, not because we are obliged to, but out of the generosity of our hearts. is a gentleman who writes “ Before Here sending you any money, I should like to have some idea of your methods. For years I have lived happily with my wife, but recently, growing stout, she has taken to banting all over the house. She gets up at six in the morning and saws wood in the cellar. unexpected times, and has even done so in the presence of our chambermaid, who is a woman of great natural dignity She goes without water for days, and appears to be under the complete domina- tion of a dietic expert who has the gen eral appearance of a moth-eaten saint, and who calls upon her, at five dollars a visit, at all hours. Show me some evi- dence that you can help me out of this dilemma, and I may become a regular subscriber.” This gentleman has a pathetic miscon ception of our methods. To enlighten him, we shall first give the substance of another letter, received in the same mail with his: “I write to ask you if you can do anything for me, and what will be your PETER J. CAREY, PRINTED ELL-ANS FOR INDIGESTION a Waste of Good It’s to ees with on likely to break 19 head or fail at the eltneh Capewell a shoe tight and they hold itiong. They THE CAPEWELL HORSE NAIL CO., Hartford, Com ata fair pict ails hold Tee Coe comicbooks.com{,