Life — October 2, 1919 — page 43: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Our Husbands’ Department E have been from time to time requested by a number of our customers to start a tus bands’ magazine, aad as these requests are becoming more cumerous we take this occasic dispose of the whole matter. tleman—for whom we entertain consider- able respect on account of his having fved four years with a Christian Science wife before consulting us, and without any outward signs of trouble—writes as follows : “There are any number of women's magazines, but not one devoted to the husband and his troubles. Why are we not entitled to such a comfort? There are times when it is absolutely necessary for me to sew a button on my trousers, or perform some equally important do- mestic act. Why should I not be able to read in my own home paper how thjs can best be done? You could fill such a magazine with the wealth of your own experience and make it immensely hi fol. The great circulation it would achieve, and the large advertising in it, would probably pay you more than your present business.” We should like to resent, at the start, this gentleman's imputation about money As those know who have seen us in our innermost circle, we care nothing for money. Beyond making enough to sup port ourselves, and to permit us to get married occasionally in order to keep in touch with modern methods, money is of no interest to us. Now about this friend's proposition: We desire to call his attention to a few AGOOD COLD WEATHER “SOFT” DRINK Protecting thirty million passengers against accident The safest motor cars on America’s busiest street O motor cars in America have to stop more frequently, or operate under more ad- verse traffic conditions than the Fifth Avenue (New York City) Busses. These big motor cars carry 30,000,000 people a year through the densest traffic in the world. Fully loaded with 44 passengers, driver and conductor, they weigh eight tons. It is estimated that they make over 80,000,000 stops per year, and each stop must be perfectly placed, smooth and easy. The necessity for reliable brake lining To protect these millions of passengers, the Fifth Avenue Coach Company Gat ont cans "os bed selects the most responsi- ble brake lining, and Ther- moid has proven fully equal to the responsibility. The President of the Fifth Avenue Coach Company recently said: “We believe that the smooth and easy stopping which is charac- teristic of our busses is brought about by the use of Thermoid brake lining.” Thermoid Brake Lining is safest and wears longest In each square inch of Thermoid brake lining there is 40% more ma- terial than in ordinary woven lining. This addi- tional body is made com- pact by Aydraulic com- pression under 2000 Ibs. pressure. In addition to erm oRAULIC COMPRESSES 100% BRAKE LINING Ordinary Thermoid Hydrau Woven lic Compressed Lining Brake Lining this, Thermoid is Grap- nalized, which enables it to resist moisture, oil and gasoline. Manufacturers of 50 of the lead- ing parsenger cars and trucks also have chosen Thermoid as standard equipment. Go to your garage manand have your brakes inspected today. If they need relining specify Thermoid, Every foot of Ther- is backed by Our Guar- Thermoid will make good—or WE WILL. ‘ermord Rubber Compan lactary and Mala Offices : Trenton, New Jersey New York Detroit Philadelphia Chicago San Francisco Turin CANADIAN DisTRIBUTO! ‘The Canadian Fairbanks Morse Company, Limited, Montreal Branches in all principal Canadian cities Makers of Thermoid-Hardy Universal Joints and “ Thermoid Crolide Compound Tires” fundamental errors. In the would have but Fite dvertising value, looking at the thing from a purely be ness standpoini—our friend is mistake in supposing that a hushands’ magazine would command any advertising patron age. Advertisers to-day are nobody's fools. They advertise only a people who are buyers, and no husband to-day buys anything himself, except ice cream, tobacco and an occasional toothbrush. Everything else is bought by nong those for our friend's intimation that hus- pds generally feel the need of such helpful hints ” as he describes, we have only to say—as he well knows—that this bureau supplies everything. The fact that we do not make a business of giv- ing free advice is only a matter of co Our sewing and mending department, for example, is under the mon sense. GOES FINE WITH MEALS cw py QRDER FROM NEAREST DEALER | EVANS & SONS, Estab, 1786 Hadson, N.Y. the women—even automobiles—and there- direct charge of fore a paper circulating among husbands ne of the most en- trancing young dressmakers we could comicbooks.com