Life, 1919-10-02 · page 45 of 48
Life — October 2, 1919 — page 45: what you’re looking at
What you’re looking at
This page is not a political cartoon or satire—it's a straightforward **advertisement for Tom Wye Knit Jackets**, a clothing brand from Winchendon, Massachusetts. The illustration shows three well-dressed men in business attire examining or discussing a knit jacket (displayed in a box at lower right). The ad copy emphasizes the jacket's appeal to affluent male consumers: it combines formal tailoring with casual comfort, suitable for golf or country pursuits. The language—"swagger," "wind-swept uplands," "Heather mixtures"—targets upper-class readers seeking practical yet stylish outerwear. This appears in *Life* magazine's advertising section, typical of early-to-mid 20th century luxury goods marketing to male professionals.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
i KNIT JACKET OM WYE Knit Utility Jackets com- bine custom-tailored smartness with the om A, @ comfort of an old shooting-coat; they have <0) a golfy knock-about quality without losing their air of swagger; they give warmth with- out bulk. Exclusive haberdashers every- where carry them and will show them to you in blurry Heather mixtures that will make you think of the wind-swept uplands. TOM WYE WincHENDON, Mass. comicbooks.com