Life, 1919-09-11 · page 41 of 48
Life — September 11, 1919 — page 41: what you’re looking at
What you’re looking at
This page is primarily a **Studebaker automobile advertisement**, not political satire. It promotes the Studebaker Light-Six Sedan with emphasis on structural solidity ("eight solid upright posts"), practical features (four broad doors), and comfort amenities (shaded cloth upholstery, cord tires). The advertisement includes an interior cross-section diagram and a full-side photograph of the sedan with passengers. The scenic background with tall trees suggests leisure and travel. This represents typical 1920s automobile marketing emphasizing engineering robustness and comfort as selling points to an affluent readership of *Life* magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OLIDITY of construction and abun- dant power combine to make the New Studebaker LIGHT-SIX Sedan a car of unusual comfort and satisfaction. Eight solid upright posts, extending from floor to roof, insure rattle-proof performance; four broad doors make movement in or out a matter of utmost convenience; up- holstery is of delicately shaded automobile cloth; cord tires are standard equipment.