Life, 1919-09-11 · page 40 of 48
Life — September 11, 1919 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire. The dominant content is a Du Pont Industries advertisement for smokeless shotgun powder, promoting clay pigeon shooting ("trapshooting") as a leisure sport accessible to gun clubs. The right column contains an **editorial essay about street vendor calls**—hawkers' cries like "Op-ee" (flowers), "Ags-aholtz" (rags/bottles), and "Awbé" (strawberries). The author discusses how these colorful urban sounds have disappeared or changed, referencing outdated calls like "Mackerel, two for a quarter" and suggesting nostalgia for older city life during the Wilson era. The small cartoon at bottom left shows two soldiers discussing flat feet—likely WWI-related humor about military service difficulties, though context is limited. This reflects *Life* magazine's mixed content: corporate advertising alongside cultural commentary on changing American urban life and leisure culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
T AMERICAN INDUSTRIES | sais ee oe tone on traveling florist. “ Op-ece” ers or plants, and the “Un means geraniums in particular never hear this plaintive call excx the spring. It is similar to that man who sells ladders and porct ture, with the exception that the | note is higher, with no“ Nung But the “ Op-cee™ is alme “ Ays—Ags—abottz It appertains to rags and bottles, used automobile tires and the secretary you bought for Colonial, and which since has turned out to be of the Wilson y There is usually a rich, Heb it. If the ears should ¢ tendency, better have them attended to Another call of springtime is frequent ly heard, and is rather difficult of classi f fication. It is “ Awbé—Ipe esh awbé.” Translated as: “ Strawberries, ripe fresh “Sport That Thrills strawberries.” To which, on occasion, “ Pairga—Pairga ” is added, This is not The scurry of quail in the thicket is music to the sportsman’s = an admonition, nor does it relate in any ear. A shot at a mallard is worth hours of waiting. But right way to strawberries. It simply stands here at home there’s a sport with a thousand thrills—all yours | for asparagus. Perhaps you have heard for the seeking. Go out to your local gun club today and try in bygone years the cry, “ Akell—Akell, TRAPSHOOTING Pris cad tenses, “Aaah, La COs i DOL I Friday, and it means, “ Mackerel, mack- He gone . erel, two for a quarter.” The wa rn Hundreds of gamey clay “birds” await your call. Each one SN acon ah the maseoa en a tantalizer—hurtling away through the summer's air at express- however. The Fish Trust had nothing fainipesd—dipping. dodging in ever-chan; ing, mystifying angles. to do with it; the mackerels simply didn't few seconds to judge—a snap decision. Bang! goes graduate. So now the call at the end is your gun! Man, there are your thrills—and as fast as you omitted. Thus far, there has been no care to take them. There is only one thing faster and that is Esperanto for “ forty-five cents a pound.” Another call, very sweet, too, on ac- count of the miniature chimes or bells which accompany it, sounds like, “ Ubel, SMOKELESS SHOTGUN POWDERS Ubel-to-men.” It means: “ Umbrellas to } mend.” The idea of the bells or chimes —good, old reliable time-proved powders. The choice of the Nation’s crack was probably plagiarized from the old sats Look for the brand names, Dupont. Balisite or Schultze, on the sell bx towat erlex: aaa! ongahies for our free book “The Sport Alluring” and the name of your T have no intention of writing a nearest gun club, handbook, bound in limp and trembling Sporting Powder Division leather, entitled: “How to Know the EM RS Wild Calls.” The world was full of books EL tit DEN sin & CO. several years ago, and now that the four, ilmin; on, aware, or possibly five, books on the War have The Principal Du Pont Products are: been added to the list, have we not Tasbiivan Wibibval, Apeihsial ind Spating,, Chimieabi’ Potosi Sobadona; Eds, Beonaing Lasitda) Coal enough volumes? What you can do, Tar Distillates, Commercial Acids, Alums, Leather Sebstitetes: Fabritond Upholstery. Rayncite Top Material, however, is to have this monograph Ds Pore Rubber Cloth, Byneryte Fisstic, ory. Shall and 1 raceparans Py-ty tn. Fojran Goecielees. Chateree framed, and hang it just inside the front For Indusiral Uses. Lithepose: For Industrial Uses. Stains, Fillers, Lacquers and Enamels: For Industrial and window. Then, when you hear some Home Uses Dyestalis: Coal Tar Dyeoruifs und Invermedaies, thing that sounds like a bit of Czech For full information address: Advertising Division, E. 1. du Pont de Nemours & Co., Wilmington, Delaware free verse coming from the street, you can know whether it is fish or piazza rockers that is being told to the world. 0c Exclusive Havano Cigar MADE IN BOND GEST | ye Se U.S. OUARANTEE STANDS “READ THE WHITE STAMP ON CACH BOX— THAD HARD LUCK; DIDN'T MAKE THE SERVICE. TROUBLE WITH MY PEET.” “ PLAT OR COLD?”