Life, 1919-09-11 · page 42 of 48
Life — September 11, 1919 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The dominant content is a W.L. Douglas shoe advertisement emphasizing the brand's price guarantee—shoes are stamped with retail prices at the factory, ensuring consistent pricing nationwide and protection against "unreasonable profits." The small cartoon at lower left appears to show office workers, captioned about doing work "in your office," likely promoting efficiency. The right-hand column contains "Among Those Present," a humorous social anecdote about Major Herbert I. Blibbs returning from military service in Washington, D.C. The joke relies on his mock-serious recounting of personal hardships (demanding landlords, poison gas from taxi exhausts, difficulty obtaining alcohol during Prohibition) as equivalent to wartime experiences—satirizing how civilians dramatized minor inconveniences as wartime sacrifice. The page also advertises Major's Cement and Waterman's Ideal Fountain Pen. This is typical early 20th-century *Life* magazine formatting: mixed advertising and humor content aimed at middle-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“THE SHOE THAT HOLDS ITS SHAPE” $522 $690 3790 3800 $9.00 & 319% You can save money by we: duced for the price. Since 1883 W.L. Douglas name and the retail price has been stamped on the bottom of the shoes before they leave the factory. The stamped priceis never changed; this protects the wearers against unreasonable profits and hassaved them millionsof dollarson their footwear. The stamped price is W. L. Douglas personal guarantee that the shoes are always worth the price paid for them. Theprices arethe same everywhere—they cost nomorein San Francisco than they do in New York. W.L.Douglas $7.00 and $8.00 shoes are abso- lutely the best shoe values for the money in this country. They are the leaders everyw W. L. Douglas $9.00 and $10.00 shoes are made throughoutof the finest leather the mar- ketaffords, with astyle endorsed by theleaders of America’s fashion centers; they combine quality, style and comfort equal to other makes selling at higher prices. W. L. Douglas shoes are made by the highest paid, skilled shoemakers, under the direction and supervision of experienced men, all work- ing with an honest determination to make the best shoes for the price that money can buy. ‘half your writing time — “OIL, AVOUT A THIKD OF "1 HOW MANY Pe ing W. L. Douglas shoes, the best known shoes in the world. Sid by 106 W. L. Douglas own stores and over 9000 shoe dealers. W.L. Douglas name and the retail price stamped on the bottom guarantees the best shoes in style, comfort and service that can be pro- | The Best for Repairing | Crockery, Vases, Meersch am, Furnitu Books, Tipping Billiar mi Cues, &e, Use Major’s Cement "4 At all dealers. Rubber and Leather are 4 | two separate kinds, “Among Those Present —* AJOR HERBERT 1. BLIBBS, ¢ nance Departnient, U.S. A. back home from his mahogan Washington, and was p dined by the admirin “My dear frien: with an after-dinn “you can never a am to be among you tremor in his voig, ciate how glad | the rigors of warfare, and with proper modesty that never once é I flinch, “T have the shat charges of, and have been bled by landlords of Washington, and th they frequently demanded the of my pay or the evacuation of th occupied, I still was able, by draw reserves from my private bank aco to hold the spot I had acquired asd ye have enough left to buy food and otbe necessaries. “T have battled victoriously with bes tile lines in front of the theatre bor offices, and, except in a few minor @ xagements, at least a foothold in my favorite vast ville house by pting standing rove only. I have braved the poison-gases ¢ taxicabs that exhaust their fatal fore long the avenu nd only once was overcome. And then it was the size the fare that put me out of conscies ness, “T have been famished when supplies from the comm withstood cord was always abl Best in the World I was always able to s $4.00 $4.80 $5.00 CAUTION Insistupon havingW.L_ Douglas shoes with his name and price stamped on the bottom If W_ 1, Dougias shoes cannot be der Post charges prepaid Minstrated Catalog to order by mail, President W. L. DOUGLAS SHOE CO. 147 SPARK STREET. BROCKTON - - MABS- the corner have been slow in arrivin dinner, and [have thirsted as few ee have—for Washington is a dry town, 3 the from Balt are not what they should be. But Services of Supply did not quail “T have been over the top any 2 x ELF FILLING TYP ee comicbooks.commt