Life, 1919-08-14 · page 4 of 44
Life — August 14, 1919 — page 4: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satirical content. It features a full-page advertisement for the Studebaker "Big-Six" automobile, positioned against an architectural backdrop (appears to be a classical building or monument). The ad emphasizes the car's luxury features: 60-horsepower motor, cord tires, shock absorbers, and other modern conveniences. A key selling point is that it's "the only car at its price equipped with cord tires"—suggesting this was a premium feature distinguishing the Studebaker from competitors. The illustration shows four passengers (fashionably dressed) enjoying a leisurely drive, reinforcing the car's appeal as a status symbol and leisure vehicle for the affluent. This represents typical 1920s automobile advertising emphasizing technological advancement and social prestige.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
N. providing complete motoring satislaction the New Seven-Passenger Studebaker BIG SIX offers the utmost in individuality and charming appearance lis 126-inch wheelbase insures perfectly balanced riding qualines, The 60-horse-power motor with its two range carburetor and hot-spot intake manifold makes possible unusual speed and power under every driving condition. Equipment includes cord tires, shock absorb . neau extension light, oval plate glass windows in rear of Gypsy top. genuine hand-buffed leather upholstery silver-faced jeweled 8-day clock and magnenc speed ometer mounted on a circassian walnut-finished insire ment board, and many other conveniences. See it—ride tn it—and you will understand why it is probably the most talked of car in America today. the only car at its price equipped with cord tire The LIGHT. FOUR The LIGHT.SIX The BIG-SIX $1225 31585 $1985 comicbooks.comul