Life — August 14, 1919 — page 4: what you’re looking at

What you’re looking at

# Content Analysis This page is **primarily advertising**, not satirical content. It features a full-page advertisement for the Studebaker "Big-Six" automobile, positioned against an architectural backdrop (appears to be a classical building or monument). The ad emphasizes the car's luxury features: 60-horsepower motor, cord tires, shock absorbers, and other modern conveniences. A key selling point is that it's "the only car at its price equipped with cord tires"—suggesting this was a premium feature distinguishing the Studebaker from competitors. The illustration shows four passengers (fashionably dressed) enjoying a leisurely drive, reinforcing the car's appeal as a status symbol and leisure vehicle for the affluent. This represents typical 1920s automobile advertising emphasizing technological advancement and social prestige.