Life, 1919-08-14 · page 3 of 44
Life — August 14, 1919 — page 3: what you’re looking at
What you’re looking at
This is not satire or a political cartoon—it's a straightforward **cigarette advertisement** for Camel brand cigarettes, published in *Life* magazine. The ad promotes Camels at 18 cents per package, emphasizing their "full-bodied mellow mildness" and unique blend of Turkish and domestic tobacco. It claims smokers will notice freedom from "unpleasant cigaretty aftertaste or any unpleasant cigaretty odor." The page includes product packaging images and a circular detail showing the cigarette's internal structure. The manufacturer is R.J. Reynolds Tobacco Company of Winston-Salem, North Carolina. By modern standards, the health claims are remarkable—no mention of health risks exists. This reflects the pre-1960s era when tobacco advertising freely promoted cigarettes without warning labels or restrictions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘OU never tasted such full-bodied mellow mildness in 4 cigarettes as Camels deliver! Because there never were cigarettes like Camels! Every fragrant puff is a cigarette revelation! You'll quickly prove to your own satisfaction that Camels are in a class by themselves! Put this Camel delight right up to quality and then ta the unusual blend of choice Turkish and choice Domestic tobaccos! The blend makes them so smooth and so ap- pealing! And, you’ll prefer this blend to either kind of tobacco smoked straight. And, when you’ve smoked Camels and noted their free- dom from any unpleasant cigaretty aftertaste or any un- pleasant cigaretty odor, just lay that to this remarkable | blend, too! Rew side of Compare Camels point-for-point with any ciga- rachage rette in the world at any price! Camels are sold on the basis of quality! Camels are sold every where in scientific- Smokers quickly re- ally sealed packages of 20 cigarettes, or R. J. REYNOLDS TOBACCO COMPANY alize how good and ten packages (200 cigarettes) ina glass- Winston-Salem, N. C. how satisfying ine-paper-covered carton. We strongly Camels are and do recommend this carton for the home or ffice supply or when you travel. not look for or ex- ° Ply cA pect coupons or premiums. The stamp placed over end seals the package, which keeps out air, thereby preserving the quality of the blended tobaccos. By inserting the fingers as illustrated, the stamp easily ks without tearing the tin foil, wh CP ees comicbooks.com