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Life, 1919-08-14 · page 5 of 44

Life — August 14, 1919 — page 5: what you’re looking at

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Life — August 14, 1919 — page 5: Life, 1919-08-14

What you’re looking at

This page is **primarily advertising**, not political satire. The dominant content is a Pepsodent toothpaste advertisement claiming to remove "film on teeth" through a special ingredient (pepsin). The ad employs pseudo-scientific language ("All Statements Approved by High Dental Authorities") typical of early 20th-century patent medicine marketing. The left column contains three brief social humor pieces about afternoon tea etiquette and a couple named Muchmoney, displaying typical Light magazine comedic observations about upper-class behavior. Below is an illustration captioned "The Bad Man of the Motion Pictures in the Future"—a cowboy figure—appearing to be satirical commentary on Western film stereotypes, though context is limited. The page reflects period attitudes toward advertising claims and social class humor rather than political commentary.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Afternoon Tea OW pleasant when the lights are lit In the late afternoon to sit or Dorothy, or Chloe, ase may be, ted talk of anything at all To lengthen your delightful call! yer sparkling smile and downcast glance ire redolent of old romance, while all the while her fingers move gthat soft supple way you love, Yow here, now there, enchantingly (cong the silver, pouring tea, Bliss Carman, The Difference M® MUCHMONEY bought a fine collie, of which he soon became ey fond, so much so that he always assted upon feeding it with his own land, The collie reciprocated with an mswerving devotion that apparently knew no bounds, and followed the steps of his master at every op- portunity. Mrs. Muchmoney has a canary. It wasa very young bird when purchased, and could sing very little, but the plumage and color were so good that it was taken on trial. In return for are and attention it rapidly developed into an excellent singer, and its glad- some voice is now a constant song of praise for its mistress. eee Mr. and Mrs. Muchmoney have a son, They have showered him with advantages, but he will have none of them—except his allowance! This he spends with reckless abandon, sand- Wiching in as many I. O. U. obliga- fons as he thinks paterfamilias will stand. Whenever he shows affection it is always followed by a gentle “touch” for more money. wonder that some men love women love canari THE BAD MAN OF THE MOTION PICTURES IN THE PUTURE Is What Discolors— Not the Teeth All Statements Approved by High Dental Authorities Millions of Teeth Are Wrecked by It HAT slimy film which you feel with your tongue is the major tooth de- stroyer. It causes most tooth troubles. It clings to the teeth and enters crevices. The tooth brush does not end it. The ordinary dentifrice does not dissolve it. So millions find that teeth discolor and decay despite their daily brushing. The film is what discolors—not the teeth. It is the basis of tartar. It holds food substance which ferments and forms acid. It holds the acid in con- tact with the teeth to cause decay. Millions of germs breed in it. They, with tartar, are the chief cause of py- orrhea. So brushing does not save the teeth if it leaves that film around them. After years of searching, dental science has found a way to combat film. For daily use it is embodied in a dentifrice called Pepsodent. Four years have been spent in clinical and laboratory tests. Now leading dentists everywhere are urging its constant use. And we supply a 10-Day Tube to anyone who asks. Thus countless homes have now come to employ this scientific dentifrice. Your Tube is Waiting Your 10-Day Tube of Pepsodent is waiting. Send the coupon for it. Then note how clean the teeth feel after using. Mark the absence of the slimy film. See how teeth whiten as the fixed film disappears. You will be amazed at these ten-day results Pepsodent is based on pepsin, the digestant of albumin. The film is albu- minous matter. The object of Pepsodent is to dissolve it, then to constantly combat it. But pepsin alone won't do. It must be activated, and the usual agent is an acid harmful to the teeth. So pepsin long seemed impossible. Now active pepsin is made possible by a harmless activating method. Be- cause of patents it is found in Pepsodent alone. For your own sake and your children’s sake we urge immediate trial. Compare the results with your present methods. Cut out the coupon now. Pepsad < ra a OFF. Al The New-Day Dentifrice A Scientific Product—Sold by Druggists Everywhere Ten-Day Tube Free Send the Coupon for a 10-Day Tube THE PEPSODENT CO., Dept. 642, 1104 S, Wabash Ave., Chicago, Ill. Mail 10-Day Tube of Pepsodent to Note how clean the teeth feel after ° Psoee using. Mark the absence of the slimy film. See how the teeth whiten as the fixed film disappears. Address. Name. comicbooks.com