Life — July 31, 1919 — page 4: what you’re looking at

What you’re looking at

# Analysis This page features eight caricatured heads arranged in two rows, labeled "The Antis Will Have It." The accompanying text warns that next week's "Anti-Everything Number" will arrive, while sarcastically suggesting readers "Avoid it. It will only make you feel worse." The cartoon appears to mock anti-prohibition advocates—people opposed to alcohol prohibition laws (in effect 1920-1933). The grotesque, exaggerated facial features and demonic characteristics (horns on lower figures) are used to caricature these "Antis" as unsavory or morally corrupt. The satire suggests Life magazine's satirical stance **against** the Anti-Prohibition movement, presenting their opponents as contemptible. The page primarily functions as an advertisement for Life subscriptions, using humor and controversial imagery typical of 1920s American satire.