Life, 1919-07-31 · page 4 of 40
Life — July 31, 1919 — page 4: what you’re looking at
What you’re looking at
This page features eight caricatured heads arranged in two rows, labeled "The Antis Will Have It." The accompanying text warns that next week's "Anti-Everything Number" will arrive, while sarcastically suggesting readers "Avoid it. It will only make you feel worse." The cartoon appears to mock anti-prohibition advocates—people opposed to alcohol prohibition laws (in effect 1920-1933). The grotesque, exaggerated facial features and demonic characteristics (horns on lower figures) are used to caricature these "Antis" as unsavory or morally corrupt. The satire suggests Life magazine's satirical stance **against** the Anti-Prohibition movement, presenting their opponents as contemptible. The page primarily functions as an advertisement for Life subscriptions, using humor and controversial imagery typical of 1920s American satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Antis Will Have {t Next week the Anti-Everything Number of Lire will burst upon a parched and weary world. We have long since given up the idea of ever getting out another humorous number. The one coming next weck will cele- brate the Antis. Avoid it. It will only make you feel worse. Sprcial Offer Enclosed find One Dé lar (Casadian erlig, Fores lip 5 As an Antidote for Gloom, try entering a subscription to Lire. One trial order will help you, and the full year is better yet Wounded soldiers always ask for Lire to Open only to new subscribers; read in proference to any other paper. The scriptions renewed at this rate. hospitals cannot get enough copies to meet the a 's a ant E ois We Jew c. 102 demand. Why not send them your copy, or LIFE, 17 West 31st Street, New York. order a subscription for some of then.? One Year, $5.00. (Canadian, $5.52; Foreign, $6.04 comicbooks.comi