Life, 1919-07-31 · page 5 of 40
Life — July 31, 1919 — page 5: what you’re looking at
What you’re looking at
This page is primarily a **commercial advertisement**, not political satire. It promotes Miller "Geared-to-the-Road" tires, made by The Miller Rubber Company of Akron, Ohio. The advertisement uses a cartoon illustration of a cheerful driver at a steering wheel, accompanied by the quote "I am penalized if one comes back"—suggesting the manufacturer's confidence in tire durability and longevity. The ad emphasizes that Miller tires feature a distinctive tread pattern (resembling caterpillar tracks) that provides better road grip and steering ease compared to plain tread tires. The main selling point is **long-distance reliability**: Miller claims their tires deliver consistent mileage performance rather than depending on luck. This appears to be a vintage advertisement from the early-to-mid 20th century, targeting consumers and authorized dealers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tam penalized tf (uP) ' She comes back” \ ae Why Geared-to-the-Road Tires Give Ease at the Steering Wheel ILLER TIRES ride on a high center ridge, which eases the driver’s tension at the steering wheel, driving just like a plain tread tire. Yet the sides of the tread are Geared-to-the-Road by patented caterpillar feet that mesh like cogs with road depressions. The Uniform Miller is the only tire that has this combination — steer- ing ease with great resistance to skidding and “ whip-lash.” Geared-to-the-Road helps the car to hold the road, and produces positive traction, full power ahead, and safety. Long Mileage in All—Not “Luck” in a Few All Miller Tires are long-distance run- our championship mark. Each builder is ners —casing after casing. ry tire he makes; if one comes Fine materials and plenty of them are ck core is penalized. required, of course. But tires must be instances of thatare less than 1 in 100. built alike, or they cannot wear alike. Only authorized dealers supply these Miller builders ar ined to a single Uniform Tires. If you don’t know the standard—there’s no higher perfectionthan Miller dealer, write us for his name. The Miller Rubber Company, Dept. A-163, Akron, Ohio Makers of Miller Red and Gray Inner Tabes— Iso Miller Surgeons Grade Rubber Goods, for Homes TO DEALERS: Your territory may be open—write us. GEARED-TO-THE ROAD UNIFORM MILEAGE comicbooks.com