Life, 1919-07-31 · page 3 of 40
Life — July 31, 1919 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains three product advertisements: 1. **Clicquot Club Ginger Ale** (top left): Features a jolly figure with bottles, targeting consumers during "dry months" (likely referencing summer heat or Prohibition era). 2. **Life Magazine subscription offer** (top right): Promotes a three-month vacation subscription, capitalizing on summer reading. 3. **"The Optimist" cartoon** (bottom left): A humorous illustration by Cesare, showing a well-dressed man at what appears to be a resort or seaside locale—a lifestyle aspirational image. 4. **Clysmic Extra Dry Ginger Ale** (bottom right): Another ginger ale advertisement emphasizing its "snappy" quality and spring water origin. The page reflects 1920s consumer culture and leisure advertising rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
'HEREVER there ~ are dry mouths A >. The Next and parched throats, ‘ Clicquot Club Ginger ° Ale is kept on the run ae Three Months tosupply the demand. Just the golden sight of it leaping and laughing in the glass makes you down the whole bottle- when you should read Lire regularly. Why Haag ere not Obey that Impulse and avail yourself of our the case from your grocer or druggist, and Special Offer serve cold. is vacation time—the one period in all the year The Clicquot Club meres tes Hor three: months. te Company Millis, Mass., U.S.A. (iSTin b Gee THE OPTIMIST comicbooks’com