Life, 1919-03-13 · page 41 of 42
Life — March 13, 1919 — page 41: what you’re looking at
What you’re looking at
**"A Morning Conversation"** satirizes wealthy industrialists' self-justifying rhetoric about labor exploitation. Two country club magnates discuss building projects; one claims he's "keeping money in circulation" by employing workers at low wages, framing this as philanthropy rather than profit-driven business. The joke exposes the hypocrisy: he presents bare subsistence employment as generosity while hoarding wealth ("two millions"), and dismisses workers' actual needs. The conversation mocks how the wealthy rationalize inequality through paternalistic language. **The bottom cartoon** mocks women's fashion anxieties. "Aunt Mary" refuses to wear standard golf attire because she fears looking "ridiculous or conspicuous"—prioritizing social conformity and appearance over pursuing the activity itself, even on doctor's orders. It satirizes how women's self-consciousness about propriety constrains their freedom. Both pages are primarily **advertisements** (Cuticura, Bell-ans, W.L. Douglas shoes), typical of Life magazine's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Itching Rashes — Soothed With Cuticura </Soap%, Olatment % 8D, Taleom 2 (remot *Caticars, A Morning Conversation & you are building another ) magnates sat smoking on of the country club. 1 the one addressed, a wish I hadn't started Are you in deep?” :isn’t that. [ am keeping it ell within two millions, but it’s a great t did you do it for?” I'm doing it for the s ‘em going. I employ id builders and plumbers and wid a whole bunch of others. ‘em good natured.” rued to his friend. 1 keeps sometimes thin! he added, ” said the first magnate hey think it is all done The papers are already to print articles about your it. Stirring up all the an- Why, the c day my wife tillion, She didn’t want to told her we must keep some a It cost me fifty but no one seemed to lat we were trying to help the we had ten thousand dol- of flowers. This kept hundreds of men busy If we should stop spending hink of the condition this vuld be in; and yet they don't think of thai 1 magr alone ¢ sighed deeply he asked grimly Let's go back to the I wouldn't places 1 build if you gave Dear me! I'm there now Eve in the =’ | Hot water e => Sure Relief ELL-ANS FOR INDIGESTION “THE STAMPED PRICE IS W.L. DOUGLAS PERSONAL GUARANTEE THAT THE SHOES ARE ALY MZ, “THE SHOE THAT HOLDS ITS HAPE” $4.00 $4.50 $5.00 $600 $700 & $B.00 IF you have been paying $10.00 to $12.00 for fine shoes, a trial will convince you that for style, comfort and service W. L. Douglas $7.00 and $8.00 shoes are equally as good and | will give excellent satisfaction. The actual value is determined | and the retail price fixed at the factory before W. L. Douglas | name and the retail price is stamped on the bottom. Thestamped price is W. L. Douglas personal guarantee that the shoes are Sectta theWertd always worth the price paid for them. The retail prices are $333.50%4 thesame everywhere. Theycost no more in San Francisco than they do in New York. Stamping the price on every pair of shoes as a protection against high prices and unreasonable profits is only one example of the constant endeavor of W. las to protect his customers. The quality of W. L. Douglas product is guaranteed by more than 40 years experience in making fine shoes. The smart styles are the leaders in the fashion centres of America. They are made in a well-equipped factory at Brockton, Mass., by the highest paid, skilled shoemakers under the direction and supervision of experienced men, all working with an honest deter- mination to make the best shoes for the price that money can buy. CAUTION—Before you buy be sure W. L. Douglas name and the retail price is stamped on the bottom and the inside top facing. If the stamped price has been mutilated, BEWARE OF FRAUD. For sale by 106 W.L.Douglas stores and over 9000 W. L. Douglas aeaters, JOfl President W. L, Douglas Shoe, Co. 147 Spark or can be ordered direct from factory by mail, Parcel Post charges wes LiLo paid. Write for [lustrated Catalog showing how to order by mall. se ee an UMM eH TEER TT TNT AUNT MARY HAS BEEN ADVISED BY HER DOCTOR TO TAKE UP GOLF, BUT REPUSES TO MAKE HERSELF LOOK RIDICULOUS OR CONSPICUOUS BY WEARING THOSE FUNNY GOLF CLOTHES comicbooks.com