Life, 1919-03-13 · page 42 of 42
Life — March 13, 1919 — page 42: what you’re looking at
What you’re looking at
This page contains a satirical dialogue between two wealthy magnates complaining about the burdens of wealth. They boast about owning yachts they never use, multiple homes, and extravagant lifestyles—yet claim to be trapped by social expectations and unable to enjoy simple pleasures like fishing. The satire targets **wealthy industrialists of the era** who, despite their material abundance, feel constrained by the need to maintain appearances and display their fortunes. Their observation that they "can't eat more than three meals a day" or sleep in more than one bed mocks the absurdity of unlimited wealth meeting finite human needs. The punchline—that losing money actually kept one awake at night, not from financial hardship but wounded pride—exposes vanity as their true concern. The page is primarily **advertising** (toothpaste, golf equipment) with this narrative as editorial content. The social commentary reflects 1920s anxiety about conspicuous consumption and the psychological hollowness of excess wealth.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
them to me. I keep three yachts in commission, but I never use ‘em. IT live in a hotel most of the time. The girls Beating ees ( Bogie splurge around, but they only do it because they've g he habit. They'd he glad enough to resign if they could. But it's expected of ’em, and if they stopped there would be such a how! raised we'd have to live abroad. And 1 must say. 1 like my native land.” There was a pause, as the two magnates thought it over The ‘first magnate went on. a “1 can't eat more than three meals a day,” he said. “and, [Ts T it a pleasure to meet a person with a frank, in . ‘ dually to two—find it agrees with open smile and a hearty laugh ? You need not be ashamed to smile if you use Dr Shefiield’s Créme Dentifrice. It does everything that time, or sleep in more than one bed. And the worst of it a good dentifrice can and should do. It cleans and is, my time isn’t my own. I used to enjoy a sense of power whitens the teeth, keeps healthy teeth sound and leaves a refreshed, pleasant aftertaste. Dr. Shetfield’s Creme Dentifrice is formulated in ac- cordance with the latest pted theories of dental playing any game that you become more or less expert at science; the best and purest ingredients are used. ou yet tired of winning, and it gets to be monotonous.” Dr. Sheffield’s is extremely reasonable in_ pric and 25 As the oldest, most experienced tooth 5 ae manufacturers in America, it is our belief that a “The other day I thought I should like to go fishing more than one suit of clothes ata when I formed a new combination, got the best of some- one else and m uple of millions or so. But it's like That's about the way I feel,” said the second m ter dentifrice cannot be produced, way I used to when I was a boy. My idea was to Ask your druggist for ;‘ | old bamboo pole and go off in the woods with a + DR-SHEFFIELD S | full of angle worms. Could I do it? I gue WEN wody understood. Reporters followed me, looki CREME DENTIF RICE” x tory. Had to take along a detective to guard me; ge Ex ole thing up in disgust.” ESTABLISHED 185 “And yet we wouldn't part with what we made. as rd pe si ter of pride. Why, a month ago I lost a hundred 1) in a week, on a picayune side-issue, and, sir, will ) lieve me, it actually made me lie awake nights, It the money, but the thought that I had lost. I was act worried over the idea that ] might be losing my ner Dentitrice * ISt, NewYork City, | E . “That's right. I've often done the same thing.” “There's absolutely nothing in it.” “Absolutely nothing. Hello! And then the two seventeen-yes addies, who had : () thus been amusing themselves sitting on the porch, waiting C famous Golf Course Series N°1 for the goli-playing to begin, hastily got up, as two portly gentlemen came around the side of the clubhouse from MID the palms and their motor cars, and stood in line as they remarked in tropical plants chorus that surround the well-known links at Palm Beach, famous F you wish to become a millionaire, you can lay th players make world dation of a fortune by becoming a regular, anv records in the Ancient criber to Lire. In doing so you will save money, Game— good games leather and worry. with good tools including DUNLOP be ”? Vacs FO Nee ae OMA e Don't handicap yourselr by using anything but the best in golf equipment. Exact balance, accurate weight, true shape, firm- ness, resiliency, are as- 't Palm Beach where the sured in a Dunlop “Vac.” A vacuum process elimi- hampions gather — nates every bubble of dis- turbing air. Buy them of your “pro; he'll tell you they are the best: and He Knows. DUNLOP RUBBER CO.,, Ltd. Founders of the Pneumatic Tyre Industry S$ 4 T GET ON YOUR NERVES BIRMINGHAM, ENGLAND PEOPLE THA’ THE MAN WHO TRIES TO HOW LONG HE CAN KEEP THE NEW YORK: T. W. Niblett, Seite 2014-V, 305 Filth Ave. TORONTO: Dunlop Tire and Rabber Goods Co, Lid ASHES ON HIS CIGAR “Hold your clubs, si