Life, 1918-11-21 · page 4 of 34
Life — November 21, 1918 — page 4: what you’re looking at
What you’re looking at
This page features a wartime cartoon depicting American soldiers reading Life magazine in a trench during World War I. The illustration shows soldiers sheltering in a dugout labeled with military terms ("tight wad," "stingy," "piker," "skinflint," "cheap skate"), surrounded by enemy fire and explosions. The cartoon's satirical point, stated below: "How you feel at this season of the year when you temporarily forget to become a regular subscriber to Life." The joke suggests that soldiers overseas desperately want Life magazine for morale and entertainment, making it "the one Christmas gift" worthy of sending to troops. The advertisement encourages Americans to subscribe and send copies to servicemen, framing magazine subscriptions as patriotic wartime support.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
As We Have Before Remarked in this occa- sionally interesting page, the great Christmas Number of Lire is com- ing. It will be issued the first Tuesday in De- cember. To describe the joys of this number in advance would be im- modest. It is a double number. — Its. price is 25 cents. Extract. from a letter from“: T | Canadian soldier at the front t the folks at home: " / look bacl upon all the Livres that (haz. iS cheered us up for so long. Mar 1 a smile they have brought to ou Me tired faces. They have reached 1 all over France and Belgium, | remember one bunch at Wiltgie ‘i tivo miles in front of Ypres; and : another at Passchendacl. One ; bunch came in at Arras, one ina 7 field on the march. Some day | gill tell you all about it.” Aud Col How you feel at this season of the year when you temporarily forget to become a regular subscriber to Lire. That He One Christmas Gift he erseas; thousands Or eo Lire ent if subscriptions mail goes in care of Soldiers and nbers of the forcign address be For the flects and armies of our Allies, the rate is $6.04. LIFE, 17 West 31st Street, New York co One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) A Christmas card will be sent if request is made in order comicbooks.com