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Life, 1918-11-21 · page 5 of 34

Life — November 21, 1918 — page 5: what you’re looking at

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Life — November 21, 1918 — page 5: Life, 1918-11-21

What you’re looking at

This page is primarily **advertising and feature content** rather than political satire. The main content includes: 1. **"$400 in Prizes" advertisement** for Zymole Trokeys (a throat lozenge), featuring a cartoon of four men at a table 2. **"Rhymed Reviews" section** critiquing "The Rough Road," a story about a character named "Doggie" Trevor—seemingly social commentary on an upper-class protagonist 3. **"Who Is This?" feature** satirizing "the Tired Business Man"—portraying him as overwhelmed by commercial trivia (bank statements, crop reports) yet socially inept at parties despite reading Vanity Fair 4. **Vanity Fair advertisement** promoting five issues for $1 The satire targets the gap between business competence and social sophistication among middle-class professionals of the era (approximately 1918, based on the magazine's publication date).

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ECF Fee 733 400i in Prizes | | + used ZYMOLE TROKEYS you'll be «ol vt them that you'll feel like writing jingles | st them—why they keep voices fit—why husky throats—and you may win one First, $180; second, $100; third, $75: $10 prizes. Send your rhyme fo the fore Dec. Sth, 1918, Frederick Stearns & Company 2 East Jefferson Ave. Detroit, Mich. Rhymed Reviews The Rough Road (By William J. Locke. John Lane Co.) T IS pleasing tale of tears and mirth ncerns itself with “ Doggie” Trevor, | Who wouldn't try to move the earth i Ii handed Archimedes’ lever. Much like a Pomeranian pup (The author says), in cushioned Disses lish mother brought him up \ very paragon of sissies. He sang, embroidered, always kept His trousers pressed in proper creases, An worked at little else, except lf Collecting dinky “ masterpieces.” 4 Too frail, he thought, for war's red whirl, | He woula have dodged it altogether; | J ut some ungentlemanly girl E Bestowed on him a snow-white feather. hat sent him off. He strove to wear — || \ sub-lieutenant’s puttees proudly. Alas! he couldn't ride, or swear, Dr even give an order loudly. EXOLOGY _ by William H. Walling, A.M., Jeaparla bie clear, whslentins way, in one volume: Koewledge a Yoong Mao Sheold Have. oowleee 9 Tome Heshgd Ste tae, Keowledge a Father Stee But when Lieutenant Colonel Caird Politely begged his resignation, Though crushed to carth, he gamely dared To take a Tommy’s humble station. He fought and bled and braved mis- chance In shell-swept soggy, And won a lovely maid of France Our gentle, true and gallant Doggie. trenches, cold and He is chain-lightning in his office. Which proves, when all is done and said, That stern Adversity can model (Provided he’s a thoroughbred) A Hero from a Mollycoddle. <irthur Guiterman, HE carly Assyrians knew nothing of Christmas as observe it. Therefore nothing of the pleasure to rand re rT in- ed in sending an annual subseril tion to Lave as a Christmas present It is the Tired Business Man He knows all about the bank-statement, the corn crop, the freight-car shortage, the liquidation of Smith-Jones, Inc., and the drop in Iceland Moss Preferred. He can quote you, instantly, the August production of his Grand Rapids branch factory to one-tenth of one percent. But socially! great Beatrice Fairfax! He is lost at a dance; swamped at a dinner; helpless when confronted with hostesses, buds, dowagers, visiting French generals, literary lions, Hindu musicians, Japraese dancers; dumb at discussions of Eli Nadel- man’s sculpture, or golf, or airplane produc- tion, or pedigreed dogs. Sometimes, in his secret soul, he wonders how other men get on so well with people who are, to him, as incomprehensible as the dodo. And yet it's so easy—so simple—so_inex- pensive to learn. Five Issues of Vanity Fair for $1 Six, if you mail the coupon now. Tear off that coup Stop where you are! T want to go through life with my mind open; to keep Liseitest inaences af modern ilfe. Therefore will remit $1 on receipt of your bill (OR) Tecetved in time, yoo will vend me a complimentary Name ....6 ‘his. city. VANITY FAIR, 19 West 44th Street, New York City nt y of the current lssve, making 8 wo, Street... ‘ations copyright by Vanity Pe All he needs is to tear off that coupon and spend a single dollar for the forward-march- magazine of modern American life—its ns, books, operas, anity Fair. Vanity Fair costs $3 a year joyous fu and me ulation in one single than in fourteen yards of Bergson or Ralph Waldo erson. Yet, if you do not know Vanity ir, or would like to know it better, you may have five whole copies for an insignifi- cant dollar—six, if you mail the coupon now. cen a copy. the newest and Vanity Pale this order ts Laas 7 ETS SSS ER — as ee = Co a WO. comicbooks.com