Life, 1918-11-21 · page 3 of 34
Life — November 21, 1918 — page 3: what you’re looking at
What you’re looking at
This page is primarily **commercial advertising** for GEM razors and shaving products, not political satire. The left column contains a humorous article titled "Have You a Little War-Fan in Your Home?" that satirizes Americans obsessed with World War I—mocking those who collect war maps, read sensationalist books about the conflict, and display military memorabilia. The ads feature military-themed imagery: soldiers in khaki uniforms advertising a "Khaki Service Outfit" alongside GEM razor products. The advertising copy cleverly connects wartime themes to shaving, suggesting soldiers "smile" while shaving with GEM razors in the trenches. The satire targets American **war enthusiasm and commercialization** of the conflict rather than critiquing the war itself—a common Life magazine theme during WWI.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ct at New Yan, 08, Comat Have You a Little War-Fan in Your Home? AVE you a little War-Fan in your home? Does he get haggard over boundary fines anid mutter things like “ Japanese- inmanehuria ”? op . he pull old envelopes violently Does s pocket and draw maps for yin spite of your screams? Does he try to make you believe that dled Finns really exists—" re- ie married people, owning um- Love iches a race spect. brellas” righi bursting with Tittle ideas about the bring a sipsy and horrible < Handy Glohe into your young lege! fat tomes like “The Great War.” s Message and “ The Ruble- son Camp” crowding your I and 1 auniven? on, Are your wicker chair-arms bulging ake with magazines with heavily marked ; war articles in them—dull-looking iy ot things ke The Yale Re The At- ede North ime The Nine- ction, Century And After and The Have Live, Vanity Pair and cheerful, ) periodicals with Neysa McMein vers come to look positively immoral ) the im to g-room? u knit two and purl two, night ght, without one kind, personal ind are you still, young and Four years this August How do you suppose they get that - Pyramids has The Phar itheut i of their terrup- IN THE you've COMMISSARY, “TLL put you w COT DEFECTIVE LIE. 1 SEH ae" ah | DAMASKEENE RAZOR Brighten his Christmas witha GEM Smile as you shave—the Gem way sor over a quarter of a centu MILITARY N?7 Who smiles while shaving?—the man with a GEM—however stiff his beard. Smiles over his GEM Service Outfit in its neat, com- pact little khaki case—Smiles on the hike at its featherweight— Smiles in the trenches as he shows it to his comrades—Smiles because he knows that in that little case are seven of those wonderful GEM Blades, which guarantee a quic comfortable shave any time, any- where—use a GEM and _ smile. —wmillions of Gems now in use. 1.00 Sez Outfit e Complete Corfit with Trewch Mirror $1.35 for Canaia Gem Cutlery Company, Inc., New York Canadian Branch, S91 St. Catherine St. W., Meatreal Service Outfit 2 || ee || Complete Compact comicbooks.com