Life, 1918-10-10 · page 32 of 33
Life — October 10, 1918 — page 32: what you’re looking at
What you’re looking at
This page mixes commercial advertising with satirical content about World War I and post-war Russia. The main cartoon depicts three men in an office examining what appears to be a military map or document labeled with "Liberty Bonds." The satire targets American perceptions of Russia during the Bolshevik Revolution. The accompanying poem "The Siberian-Bound American" mocks Russian stereotypes—long beards, vodka, incomprehensible names, Bolshevik "licentiousness"—while suggesting Americans are being sent or are going to Siberia, likely referencing anti-Bolshevik military intervention. The bottom half features war-bond messaging: a woman sheltering under an umbrella remarks she's been "saving for a rainy day"—now is the time to "Buy a Bond!" This appeals to American patriotism and financial support for the war effort. The Eno's Fruit Salt advertisement occupies the upper portion, typical of the magazine's advertising-heavy model. Overall, the page reflects 1918 American anxieties about Bolshevism and mobilizes patriotic spending.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Good News! Eno’s “Fruit Salt”? has long been the favorite family remedy. It promotes appetite and digestion, relieves biliousness, stimulates the organs of elimination and is a splendid tonic aperient for both children and adults. properties of ripened fruit, Compounded from the best medicinal ENO'S FRUIT SALT’ CRivaTeve COMPOUND) One Size Only) A Very Agreeable Aperient is at once efficacious and gentle in action. For thirty-five years men and women, girls and boys, have taken ENO’S, all declaring it is both pleasant to the taste and beneficial to the general health. This is indeed a testimonial of worth and the very best of news to sufferers, young and old. Sold by Druggists Large Bottle $1.00 Prepared only by J. C. ENO, Ltd., London, S. E., England Agents for the Continent of America: Harold F. Ritchie & Co., Inc., New York, U.S. A.—Toronto, Can. The Siberian-Bound American Presents a Few Detached Ideas on Siberia "M going to Siberia, A country strange and wide, Where bath and cafeteria Are never, never spied— Where names are cabalistical And dangerous, because They're too extremely mystical To English-speating jaws: Its products are frigidity, Fresh caviar and Stull The vodkas are luxurious; The droshkies howl all night; The samovars are curious And seldom scratch or bite. All ranks of male society Wear whiskers long and black; Of saneness and sobriety At present there’s a lack; Britisher: sis! you KUN ay SHADE TO BURY "EM For bolshevik licentiousness Has spread the country o'er, And law and conscientiousness Aren't stylish any more. When I come back, I'll bring for you A fine embroidered verst, A tame moujik to sing for yon, Some kopecks for your thirst, Some zemstvos, tough and leathery; And finest of them Some whiskers, thic! To bolshevik your wall Lawrence Kane. HEN the storm of war broke, ce helter- ing her family beneath a huge um brella. ” she remarked, long heen saving for a rainy d time has come to use it.” This is our rainy day. ings now. Buy a Bond! ‘Write a jingle—make it describe ZYMOLE TR tell why they are so good for husky throats—sendt Dec. 15th, 1918-and you havea chance to win cot dig prizes. $180, first; $100, second: $75. third: $5, and five $10 prizes. ZYMOLE TROKEYS crops—but mildly antiseptic throat pastilles Send your rhyme to the Jingle Department. FREDERICK STEARNS & CO., 1042 East Jefferson Ave., "FOR HUSKY COU: Comicbooks.com