Life, 1918-10-10 · page 31 of 33
Life — October 10, 1918 — page 31: what you’re looking at
What you’re looking at
This page mixes wartime messaging with period advertising, likely from WWI era. **Left Column:** A satirical ad for "Trench Powder" addresses a genuine soldier problem—lice infestations in trenches—presenting the product as essential "ammunition" for front-line troops. The dark humor treats parasites as a serious military concern. **Center:** "The Fourth Liberty Loan" features a patriotic poem by Theodosia Garrison using dialogue between a citizen and symbolic figures (the flag, a star) to encourage war bond purchases. It's propaganda dressed as verse, emphasizing duty and sacrifice with lines like "Buy the Bond that keeps men free." **Right Side:** A large DuPont paint advertisement opportunistically ties home maintenance to wartime sacrifice, suggesting protecting one's property investment parallels supporting the war effort. **Bottom:** An advertisement for Bellans digestive aid exploits wartime anxiety about health. The page reflects how commercial interests exploited patriotic fervor while addressing real soldier concerns, mixing genuine wartime problems with marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: rench Lice!!! SOUNDS TERRIBLE!!! Tr is a sad fact that from the fastidious officer is line to the subaltern, none is exempt uges of what “the Ladies from the “ Wee Beastie”. n cold terms, The proper auxiliary “ammunition * ¢ toa man’s kit at the front is a can of Higinbotham’s “TRENCH” POWDER Trate Mark Registered ed on or suspended from the neck will kill head lice, crab lice or ten minutes of application J postpaid to any boy at the front 35c. nomber and regi Lainly. Prepared Exclusively by J. D. HIGINBOTHAM & CO., Limited ETHBRIDGE ALBERTA CANADA The Rexall Store iets Pisocer Drageists."” Wholesale and Retail Chemists. nent ike lini sive essed, ently The Fourth Liberty Loan te gol TH! ore bells are ringing in the Citizen, what make you of the song? BAY | “1 hear a voice that summons all its N.J people, 1 loi name of Liberty, mien who would still be free, he words 1 say— to-day starred flag swinging from a there. what make you of the sign? lad who turned him to the ar there this for 1 mine s star's sake do your share. Would you aid the part 1 play? Bond to-day “Buy the Bond that keeps men free,” cat bells solemnly Show your care for one Says the star, Citizens, dare we delay Buy a Bond to-day! Theodosia Garrison = Tareyfon London Cigarettes a S ra iJ YS CTDIF SUNIL al DU PONT AMERICAN IND ana B Mark X before subject that inter exts you and Mail This Coupon to E. 1. Da Pont de Nemours & Co. Advertising Di Wilmington (Life) Tow le Bel That’ Commercial Che Name... Address. Advantages of a Gasolineless Sundey OBODY can unexpectedly drop in on you by auto. You can mend your clothes, make war bread, walk four miles to the golf links (returning the same way) and fraternize with your neighbors. You can meet your wife. You can give the auto, the dog and the baby a bath. You can secure the names of some boys at the front and write them personal letters telling them how to win the war. s than double the price it cost you more reason why you should fully protect your investment. will safeguard y durable paint 1 and hold its ple 's why it gives fullest value and service j Check Town & Country Paint in the coupon. Send |=} it in and get the full facts. }=I | fad | HARRISON WORKS =a Owned and Operated by =i E. I. Du Pont de Nemours & Co. | WILMINGTON, DELAWARE Boston, New York, Chicage, Minneapolis, Kansas City Visit the Du Pont Products Store, Atlantic City, N. J. SAVEMONEY UILDING materials have advanced in price Labor is scarce and high. You could not today rebuild your present home for much So much & (A Da Pont Prodact) | ey le to withstand the ravages of time asing color. hind it. stand home and save you mo: It is |= i} 125. years of skill and experience BY : 4 es L R ‘ BELLANS Hot water Sure Relief LANS INDIGESTION comicbooks.com