Life, 1918-10-10 · page 33 of 33
Life — October 10, 1918 — page 33: what you’re looking at
What you’re looking at
**Main Content:** This page is primarily **advertising**, dominated by a W.L. Douglas shoe company advertisement featuring a biographical narrative about young William L. Douglas pegging shoes as a child. **Left Side - "Liberty Bonds" Essay:** The repetitive text is satirical commentary on WWI sacrifice rhetoric. It cyclically chains together: Liberty Bonds → money → sacrifices → government help → soldiers → dead "Huns" (Germans) → victory. The satire mocks how patriotic appeals reduced complex wartime sacrifice to circular logic—each element justified by the others in an endless loop of justification. **Upper Left - Piso's Medicine Ad:** An old patent medicine advertisement claiming effectiveness for coughs/colds, notable for containing "No Opiate" (emphasizing safety during an era of opiate-laden remedies). **Lower Right - "Mum" Deodorant Ad:** A personal hygiene product marketed to women as a "necessity," reflecting early-20th-century consumer culture's expansion into intimate products. **Historical Context:** This 1918-era *Life* page reflects America's WWI involvement combined with emerging consumer capitalism and patent medicine marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
for you Liberty Bonds HESE are the Liberty Bonds. This is the money that bought the Bonds. e the sacrifices that made pos- sible the money that bought the Lie Bonds. toe help that was given the sis ause of the sacri- government, I t made possible the money ight the Liberty Bonds. fies that the soldiers who were fully by the help that was the government, because of crifices that made possible ney that bought the Liberty the Huns that were killed soldiers. who were fully od by the help that was given vernment, because of the ces that made possible the that bought the Liberty © victory, won by the Allies © of the Huns that’ were by the soldiers who were equipped by the help that was the government, because of vcrifices that made possible oney that bought the Liberty he blessing that will follow ctory, won by the Allies, be- of the Huns that were killed the soldiers who were fully ped by the help that was given government, because of the In 65 when grandpa marched home from war, Piso'’s was an old favorite. To- day it is more popular and more widely used than ever. Piso’s gives prompt and effective relief. Soothes in- flamed throats;eases tick- ling and relieves hoarse- | | Ask your druggist for Piso’s—the old favorite. Contains No Opiate Safe for Young and Old LONG BcroRC BREAKFAST YOUNG DOUGLAS Couto ar SECN TRUOGING ALONG THE DUSTY ROAD, ORIVING THE COWS TO PASTURE. AND WOMEN $350 $4.00 $450 price is worth the price paid for them. Stamping the price on every pair of shoes ‘as a protection against high prices and unreasonable profits is only one example of the constant endeavor of W. L. Douglas to protect his customers. W. L. Douglas name on shoes is his pledge that they are the best in materials, workmanship and style possible to produce at the price. Into every pair go the results of sixty-six years experience in making ‘shoes, dating back to the time when W. L. Douglas was a lad of seven, peg- ging shoes. CAUTION—Before you buy be sure W. L. Douglas name and the on the bottom and the inside top facing. If the stamped price has been mutilated, BEWARE OF FRAUD. Zor sale by 105, W, Le Dougiag stores and Zor gale by 108, W. Te Dousiag stores and over $000 President WT. DOUGLAS ¥t, otalan by. Teall Send for ooklet telling 4 retail price is stamped . OF Can DO 01 Do ow to order shoes through ‘DOUG a “THE SHO pros SHAPE” 520 $G22 $799 & $8.00 ‘ou'll never need to ask “‘ What is the price?” man is showing you W. L. Douglas shoes because the actual value is determined and the retail Price fixed at the factory before W.L.Douglas name and the retail price is stamped on the bottom. The stamped W. L. Douglas personal guarantee that the shoes are always THROUGHOUT THE PEGGEO SHOES, OFTEN WORK- ING UNTIL AFTER CARK BY THE LIGHT OF A SMOKY WHALE pay ne when the shoe sales- Tre quality of W. L. Douglas product is guaranteed by more than 40 years expe- rience in making fine shoes. The smart styles are the leaders in the fashion centres of America. They are made in a well-equipped factory at Brockton, Mass., by the highest paid, skilled shoemakers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes for the price that money can buy. The retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. sacrifices that made possible the money that bought the Liberty Bonds. Harvey Peake. “W LL, there’s one benefit from the r. The burglars and strong- arm men have been drafted, and there isn’t so much danger of being held up.” idently you haven't eaten in a New York restaurant late UM, Gin and Tobacco joined their skinny hands and danced in fiend- ish glee about the sarcophagus of their victim —the Prohibitionist who had ver been an annual subscriber to and had, in despair, drunk him- self to death, neutralizes all odors of the body “Mum’”’ is considered indispensa- jble by particular women. They ap- iply it—only a little at a time—after the bath, and are free from all em- barrassment all day, no matter how active they may be. Get ‘‘Mum"’ today 25c—at drug- and department-stores. |* Atum ” is @ trade mark registered in U. S. Patent Offce. \“Mum” Mfg Co 1106 Chestnut Street Philadelphia comicbooks.com