Life, 1918-10-10 · page 30 of 33
Life — October 10, 1918 — page 30: what you’re looking at
What you’re looking at
This page contains multiple satirical pieces typical of early 20th-century Life magazine humor: **"Our Foolish Contemporaries"** section offers brief comic vignettes mocking various social types—a sympathetic lady visiting a convict, a wife's strategic shopping trip, and workplace laziness—all using exaggerated dialogue for effect. **The automobile safety advertisement** for Thermod Rubber brake linings uses the legitimate concern about fall accident seasons to sell products, exemplifying how advertisers exploited public safety anxieties. **"Shocking" dialogue** between Mrs. Brown and a Curate references wartime clothing shortages, likely WWI-era. **The Egyptian Deities cigarette ad** features art deco styling and orientalist imagery typical of 1920s advertising aesthetics. **War Bond messaging** appears in the "weak link in the chain" section, urging citizens to buy bonds for national strength—wartime propaganda framing patriotic duty as personal responsibility. The page reflects a publication mixing humor, advertising, and patriotic messaging for educated readers during the World War I period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
534 RY FOOLISH NTEMPORARIES XN Cro . ar Open Confession Syapatuetic Ono Lapy ou co a (to con Ah, my unfortunate friend, your fate is indeed a hard one; and, as she thinks of dread you here in th place, how your wife Convict (very much affected): Yes'm, and there are two of ‘em, mum. I'm here for bi Tit-Bits. he pleases “Wha’s you’ will-power “My will-power's all. right,” he an swered, “You jes ter come out hyar ewel's won't- power . In a Pinch, use ALLEN'S FOOT-EASE “Ls going to drive into the city with you to-day, John.” said Mrs. Maxwell “T want to do a little shopping.” “I understand your strategic plans.” The drive is to ack.” ristian Register, answered her husband be followed by a counter Vieak (severely): Ah old Unskilled man dodging work he it’s the story! might Unskilled, am 1? You in’ work these days an’ see if ke a bit 0” skill —Transcript Will your car do this? es EPTEMBER and October are the worst months of the year for automobile accidents. Here is the reason. All summer long you have been running your car, Naturally the brakes are worn, Then there comes an emergency when you must stop quickly—but you find you can’t. That is what is happening to so many motorists this month. That is what may happen to you. Have your dealer inspect your brakes today. If they need relining have him put on Thermoid Hydraulic Compressed Brake Lining. Thermoid gives greatest security for three reasons. 1st—Contains over 40% more material and 60% Shocking Mrs. Brows: With this ‘ere war on, I can't atford clothes. Curate: Don’t let that keep you burch, Mrs, —London Passing Sho’ awa Brown! | “MADE AT KEY WEST— iy dor Cork Ti 1 or Cork Tip The worst season of the year for automobile accidents more labor than ordinary woven brake li 2nd—It is Grapnalized, a special exclusive p ess which enables Thermoid to resist moisty oil and gasoline. 3rd—Thermoid is Hydraulic Compressed. wears down slowly and can be used until ca board thin. Our Guarantee: or WE WILL. ermoid Rubber Compa Factory and Main Offices, Tre: J Thermoid will make goo! rmoid-Hard weak link in the cha T' “who refuses to “Tam the pe a Bond therefore endangers streng nation Don't be the weakness in the chai Buy a Bond! E' {Y regular fellox solidify himself with his | by giving her something for C mas that will make her thin frequently. She is bound to him as least fifty-two times if he sends her an annual subs to Lare. Think it over, boys. a along your five dollars with her of dress. I git No one z youu: INAS 00D HEAVENS, EWENEZER, COM KOM THERE! poN’T you A TRAP WHEN You SEE IT?” KNow ‘HB! Alberta's J.D. HIG! RIDGE T 's Picover |