Life, 1918-08-22 · page 3 of 34
Life — August 22, 1918 — page 3: what you’re looking at
What you’re looking at
This is primarily a **Robbins & Myers Motors advertisement**, not satire or political commentary. The page is numbered 253 from *Life* magazine and consists almost entirely of promotional content. The illustration shows a man servicing or working on an electric motor, with the headline "The Electrician's Friend." The ad emphasizes that R&M motors reduce labor time, require minimal maintenance ("occasional oiling"), and improve efficiency for industrial applications—vacuum cleaners, coffee grinders, meat choppers, and similar devices. The company claims 21 years of quality manufacturing and positions their motors as reliable, economical products for factories, stores, and homes. Three small photographs at the bottom illustrate different applications. This is straightforward commercial advertising with no apparent satirical intent.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Thinking VICTORY | sind Working for | VICTORY Will Bring VICTORY | The electrician’s labors are lightened wherever Robbins & Myers Motors speed the work and ease the work. Time formerly spent by him in repairs is now utilized in arranging the power system for still greater efficiency. An occasional oiling and ‘‘all is well’” with the motors. Robbins & Myers performance enables him to grow with production. Not forgetting that reduction of maintenance expense follows as a direct result of uninterrupted motor service and maintained output. Twenty-one years of quality motor building is the R&M reason for this dependability and saving. Users of motors ranging from 1-40 to 30 horsepower have long realized the economy of these motors in factory, store, office and home. addressing and mailing machines, coffee grinders, meat choppers and other motor-driven devices. Manufacturers of such devices prefer R&M Motors for their dependability as well as for the fact that to be Robbins & Myers equipped implies full value. Purchasers of these devices know they are getting quality products when R&M equipped. The Robbins & Myers Co., Springfield, Ohio Far Twenty-one Years Makers of Quality Fans and Motors Branches in All Principal Cities The Electrician’s Friend Besides motors for general power services, the R&M line includes motors of special design as a built-in part of the better vacuum cleaners, washing machines, obbins & Myers otors {J srurmescs rmwecnon ) ‘comicbooks.com