Life, 1918-08-22 · page 4 of 34
Life — August 22, 1918 — page 4: what you’re looking at
What you’re looking at
This is a **straightforward advertisement**, not satire or political commentary. The Locomobile Company of America uses this full-page LIFE magazine placement to market their automobiles by emphasizing their business philosophy. The ad's central claim is that Locomobile prioritizes **quality over quantity**—they build fewer cars but build them exceptionally well. This positioning strategy was common among luxury automakers competing against mass-production rivals like Ford. The decorative border and formal typography reflect early 20th-century advertising aesthetics. The small illustration shows a touring car typical of the era. There is no political cartoon or satire present—this is purely commercial messaging appealing to affluent LIFE readers who valued craftsmanship and exclusivity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Paik ubania nia sia diaenm ata dea tice aba piestaiea ahaa aaa ea aban baabanbess] Sue wala SS ESSA Alene eee eae] LOCOMOBILE * The powers of the organization Inn are devoted to high quality instead of AAAI high output. The long established policy of building a few cars and building them well, constantly guarantees. the char- acter of the Locomobile. THE LOCOMOBILE COMPANY OF AMERICA Makers of Fine Motor Cars nn MATL comicbooks.com