Life, 1918-08-22 · page 2 of 34
Life — August 22, 1918 — page 2: what you’re looking at
What you’re looking at
This page mixes advertising with WWI-era patriotic content. The prominent **White Rock whiskey advertisement** ("In the Service") shows a bottle being poured, using military service as a marketing angle—likely appealing to soldiers or those supporting the war effort. The right column lists destinations for "This Number of LIFE" circulation, including war-related locations: a prison camp in East Prussia, a senator's home, a torpedoed ship, and notably "To many mothers who will mail it to their sons in the trenches." The "Gratitude" essay discusses France's "Marseillaise" anthem, encouraging Americans to show appreciation for French alliance and military cooperation during WWI. The bottom cartoon depicts an aviator crash-landing, using military aviation—a new technology—for humorous effect.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published Weekly at 17 West 31st Street York, N. ¥._” Annual Subscription, Five Si ‘ iar ‘sini C Entered at Second C 1 at the Post Of%ce Dep Entered as Second Class Matter June 8. 1883. at the Post Ot. fy ‘act of March 4, ‘opyright sod and the Beitah Poses LIFE’S Aeroplane Picture Contest Full report of this Contest, with winning titles, and names and addresses of winners, appeared in the July 18th issue of LIFE. Copy of that number will be sent to any address on receipt of ten cents. (Canadian, | I cents; Foreign, | 2 cents) After October 18th this _ number will be twenty-five cents. (Canadian, 26 cents; Foreign, 27 cents) LIFE 17 West 31st St., New York BACK NUMBERS ON SALE AT THIS OFFICE This Number of Lire. Will Go— ‘Oa prison camp in East Prussia. To the Newport home of the richest man in the land. To a senator who will destroy it in anger. To the bottom of the sea in a torpedoed ship. To the finest girl in the world. To a man who is looking for this very girl. To the home of the most famous actress. To the a at preacher, To the e of a North Sea destroyer, To a select school for young ladies. To lonely farms. To men in distant places. To Washington hy the aerial mail service. To street cars and barber shops and Pullmans, To Y. M. C. A. huts everywhere. To Germany, where it will anger many men. To many mothers who will mail it to their sons in the trenches, “Gratitude” HERE seems to be some hesitation among the Amer- an people about standing when the “ Marseillaise ” of France is played One hundred years ago the French helped us gain our liberty from the oppression of a German king upon an English throne. Willingly they sent aid, and fully we received it. The two nations have been on the most friendly terms since that time, and now the heroic armies of th at republic and have for the past four years between us and cert the hands of the ¢ cable Hun. Why should we show our appre mand gratitude by respect ” Marseillaise" as we do our own national anthem? Let's all stand the next time we hear it, and every time aiter that. Vive la France! Constable Hicks: wuRRY UP IT THAT MACHINE OFF THAT SIGN ER ILI EIN THE JUG