Life — August 22, 1918 — page 2: what you’re looking at

What you’re looking at

# Analysis This page mixes advertising with WWI-era patriotic content. The prominent **White Rock whiskey advertisement** ("In the Service") shows a bottle being poured, using military service as a marketing angle—likely appealing to soldiers or those supporting the war effort. The right column lists destinations for "This Number of LIFE" circulation, including war-related locations: a prison camp in East Prussia, a senator's home, a torpedoed ship, and notably "To many mothers who will mail it to their sons in the trenches." The "Gratitude" essay discusses France's "Marseillaise" anthem, encouraging Americans to show appreciation for French alliance and military cooperation during WWI. The bottom cartoon depicts an aviator crash-landing, using military aviation—a new technology—for humorous effect.