Life, 1918-06-13 · page 33 of 36
Life — June 13, 1918 — page 33: what you’re looking at
What you’re looking at
This is primarily an **advertising and book review page** from Life during World War I (indicated by "boys in the service" messaging). The dominant advertisement is **Waterman's Ideal Fountain Pen**, which uses patriotic wartime messaging: soldiers' morale depends on cheerful letters from home, and the pen makes letter-writing easy. The imagery shows a giant hand holding a pen with soldiers inside it—a metaphor for how writing connects soldiers to loved ones and boosts military morale. Supporting ads include **"Mum" deodorant** and **Bell-Ans antacid**, using typical early 20th-century marketing language about bodily embarrassment and digestive problems. The page includes book reviews of contemporary fiction and essays. There's no political satire here—rather, this reflects the **homefront mobilization of WWI**, where even consumer goods were marketed through patriotic appeals to support troops emotionally and practically.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Send long Cheerful Letters to our boys in the service ‘Ss Fiction Nocturne, by Frank Swinnerton. " “A kk rita: in (George H. Doran Company, $1.0.) A % oO al en finished study of middle-class life in a LN ze” London suburb. The Happiest Time of Their Lives, by : lice Duer Miller; (ihe Sentuny: Com: _ HAT Army whose morale is strongest will win pany, $1.40.) A purposeful story of hh _ young love and New York society. the w: Write more cheerful letters=they Books Received 4 ; y ‘(Ideal Hope Trueblood, by Patience Worth. we create morale. The everywhere Edited by Casper S. Yost. (Henry Holt ‘ > ness of Waterman’s Ideal make The smooth, steady writing qualities permit you to write freely as you think—without hesitation or 66 39 Wy irritation. Use ti extra daylight hours for writing um N17, out of doors. Write with ink. The letters of these historic days are to be kept as heirlooms of the war for humanity. Give your boy a Waterman's Ideal before he goes, or get him to write for it from : AS “Over There.” Make it easy for him to write d eod orizes fro i | Sold at best retail stores as easy tu use a8 to say) 1400 Feet jers r y Avoid substitutes. $2.50, $4.00, $5.00 and up. Folder on request. = L. E. Waterman Co., 191 Broadway, New York bath to bath ar cing kg el TT Se. lames Street, Montreal a) Ke London 3 Rue Mo “Mum”? applied right after this morning’s bath prevents) the embarrassing odors of per- spiration all day. Doesn't mother one odor with another, nor check perspiration. 25c—at drug- and department-stores. & Co., $1.50.) A Victorian biographical History and Biography novel by the author of “The Sorry Tale.” Dramatic Moments in American Di- “Mum” is a trade mark registered in U. S, Patent Office. The Heart of Arethusa, by Frances plon by Ralph Page. (Doubleday, ‘Mum” Mfg Co 1106 Chestnut Street Philadelphia Barton’ Rox: (Small,; Mayaard \& «Co. Paye & Co., $1.25.) A series of short $1.35.) A town and country romance narratives presenting episodes from our with an ingenuous heroine. diplomatic history B E L L- A N Ss : 5 ; Joan of Arc, by C. M. Stevens. (Cup- Essays ples & Leon Company, New York, $1.50.) |Absolutely Removes Shandygaf, by Christopher Morley. The story of Joan of Are construed for (Doubleday, Page & Co. $1.40.) A patriotic Americans of all ages, hodge-podge of ch ful observa Ss on My Reminiscences, by Raphael Pum- Indig estion. One package | podye-podge of cheerful observations on y Reminiscences, by hael Pum literature and life, by the paragrapher of pelly. (Henry Holt & Co., $7.50.) Two droves ee 25c at all druggists. | the Philadelphia Public Ledger. volumes of the personal experiences and comicbooks.com