Life, 1918-06-13 · page 34 of 36
Life — June 13, 1918 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising**, with one small cartoon at top right. ## The Cartoon The sketch shows "Monk" watching children play with toy soldiers, saying he now understands the phrase "food will win the war." The joke references **WWI food rationing and conservation campaigns**—the implication being that well-fed children (representing the home front's prosperity through food) will grow into strong soldiers, or that feeding the population sustains the war effort. It's a light commentary on wartime propaganda messaging. ## The Advertisements The page features major car manufacturers (Pierce-Arrow, Cadillac, Marmon) advertising **Pantasote top material**—a car roof covering. Below are ads for Prof. Hubert's Malvina Cream (a skincare product) and **Boston Garter** suspenders, marketed with the selling point that wives will recognize quality. These ads reflect early 20th-century consumer culture and gender-targeted marketing (beauty for women, practical goods for men). The book reviews listed are WWI-era titles about the war and invasion of Belgium.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Monk: Now 1 KNOW WIIAT THEY MEAN BY SAVING, “ FOOD WILL WIN THE War” ; fought with the British at Messines The unusual car—the caw com- Ridg The Uncivil War, by Porter Emerson manding special, necagnition AS ASU Browne. | (George H. Doran Company, 5.) Colloquial chapters on American ally equipped sith issues 4 Flashes from the Front, by Charles H. Genuine Grasty. (The Century Company, $2.) A selection from the European dispatches of a special correspondent of the New York Times. Top Material “TL INCLE George.” asked Rollo, as G he watched his uncle comb his Pantasote—oflen imitated Gut never duplicated whiskers with a little comb which, be- costs more than any other top material ing a careful gentleman, he always car- . ried in his ‘pocket for that purpose, ry y are you always so cheerful?” Thre difference iv cost is more than justified ill tell you, Rollo,” replied the, * Uncle Ge “Ever since my youth. car owner. ful d 1 “ b Ke oo ul days I have been an annual su Genuine Pantasate has been adopted as standard seriber to Live, and have read ¢ an the snarket. an extra service Lo equipment by the makers of the finest cars. word of it, including the a ments, every Tuesday morning, Aooid misrepresen- PIERCE-ARROW LOCOMOBILE CADILLAC tation, even though MARMON , CHANDLER PREMIER {t be unintentional, MERCER COLE CHALMERS Look for this label COLUMBIA REO-SIX WESTCOTT on tops represented es Pantawte. The Pantasote Company 1703 Bowling Green Building ; memories of a distinguished scientist é Prof, 1, Hubert’s and traveler. 7, Single Grips Double Grips VINA Lidge, On th fs i h, by Gl elas i pore Liége, On the Line of March, by Glen- CREAM: ac na Lindsley Bigelow. (John Lane Com- Realthy skin, Used as & pany, $1.) The journal of an American massage it overcomes Gry ees girl who saw the invasion of Belgium. str tha soreness oot ot The War-Whirl in Washington, by Your Wife Will Know 3 a aad won SET Frank Ward O'Malley. (The Century Get a new pair of Boston G: nd ask your wis | it ite teatmontain, Use gy une oan Company, $1.40.) A humorous reporter's to examine them, She will recognize the naltion Cre ‘ : he. will aj yout complexion. "Ae all dru i story of wartime life in the capital grade of AC rained used—s! oe: ot aaeen eu ees Shellproof Mack, by Arthur Mack eee Peete gear waar se long, ‘G0e, Lation PROF. 1, HUBERT, Toledo, Ohio (Small, Maynard & Co., $1.35.) The Sold Everywhere. 25c., 35¢., 50c. 5 personal story of a lucky American who GEORGE FROST COMPANY, MAKERS, BOSTON Petre 1, CARTY. HINT comicbooksieeny