Life, 1918-06-13 · page 32 of 36
Life — June 13, 1918 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising and light humor** rather than political satire. The content includes: **Humorous anecdotes** ("Our Foolish Contemporaries" section): Brief jokes about naval officers, cows, and gardening mishaps—gentle satire of everyday absurdities with no specific political targets. **WWI-era patriotic advertising**: The prominent Stromberg Carburetor ad appeals to wartime sacrifice, urging readers to conserve gasoline for "fighting machines" and purchase "Thrift Stamps" (government war bonds). This reflects the civilian conservation effort during World War I. **Product advertisements**: Evans Ale, Cuticura skin products, Hotel Aspinwall, and a book promotion for "Drowsy" by John Ames Mitchell occupy most space. **The cartoon imagery** (lower section) appears to show a religious or institutional scene labeled "Gracefully he floated over their heads," though its specific reference remains unclear without additional context. The page reflects 1918-era consumer culture intertwined with wartime messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ARIES Getting Even A naval officer fell overboard. He was rescued by a deck hand. The officer asked his preserver how he could reward him. “The best way, sir,” said Jack, “is to say nothing about it. If the other fel- lows knew I'd pulled you out, they'd chuck me in."—Sailor’s Magaz " 5 > Every gallon of A Bovine Hoarder ; gas you waste would “Tt doesn’t seem right,” said the man buy a Thrift Stamp. Witty worn-out shoes. . Equip your car with a New Stromberg Carburetor. “What doesn't seem right?" — Stop burning up “Thrift Stamp Money.” Save gas for “That a mere cow can afford to wear ( “fighting” machines. Save money for patriotic purposes. all that leather.”—Washington Star. Free descriptive matter. State name, model and year of your car. DON’T TAKE CHANCES TAKE MVZINA Gardening Courtesies Clear Your Skin 4 Va One morning Jorkins looked over his With Cuticura fence and said to his neighbor, Harkins: All drugeists: Soap 25, NON-INTOXIGATING “What are you burying in that hole?” Ointment © & <0. Tak- Just replanting some of my. seeds, fee, of Teuticere Al e that’s all," was the answer, | Dept. By “Seeds!” © d Jorkins, angrily. —— = EERE : said the other. "TRE seeds ate inside LENOX, MASS. A beneficent, intoxicating beverage that be taken and . aah ecerjeet, Agee samearting hivaker ne Harper's, Magazine. High and Cool in the Berkshires Up-to-Date Grovirn, Drugiits and Dealers | A HOTEL OF DISTINCTION C,H. EVANS &SON3 — Fabled 178) ~= HUDSON. N. ¥ C = ee Opens June 15 Elevation 1400 Fre HOWE & TWOROGEP, Managers Winter Resort, PRINCESS HOTEL, Rermuda ‘Time and space are conquered in the new novel, tis CS ae Eee S of great men all remind us can make our lives sublime, by Joun Ames Mitcuert. A lover with a strange inheritance and an in- vention which breaks all records for ryone who takes Lire speed in travel, play their part in a romance more startling than “ Amos Judd,” “ The Pines of Lory” or “ The Villa Claudia,” ete. Published by Stokes. Sent upon re- ceipt of $1.30 by Lire Puptisninc ‘, 17 West 31st Street, New Second Edition “ Gracefully he floated over their heads.” as . HM GLAD MASTER'S IN THE CAVALRY. THIS BEATS ICE-CREAM"