Life, 1918-06-13 · page 27 of 36
Life — June 13, 1918 — page 27: what you’re looking at
What you’re looking at
This is a **Resinol Soap advertisement**, not political satire. The page uses a domestic scene to promote skincare: a woman sits at her vanity mirror while a man and woman embrace in the mirror's reflection behind her. The setup implies the woman's clear complexion—achieved through proper washing with Resinol Soap—has made her attractive enough to secure romantic attention. The advertisement reflects early 20th-century beauty marketing that linked personal hygiene and appearance to social success, particularly for women. It promises that regular use of this medicated soap will eliminate skin problems (pimples, redness, clogged pores) and reveal "natural beauty." The text prescribes a specific twice-daily washing routine using warm water and the product. This represents typical period advertising that sold self-improvement through consumer products rather than containing any political commentary or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Do yo ren a clear complexion = Perhaps your complexion is unattractive simply because it is not cleansed thoroughly and regularly with the proper kind of soap. For most skins, the soap should be free from harsh, drying alkali, and should contain just enough soothing, healing medica- tion to relieve clogged pores, reduce the tendency to pimples, redness and oiliness, and to bring out the natural beauty of the complexion. Resinol Soap is just that kind --an unusually pure and cleansing toilet soap, to which has been added the gentle Resinol medication. eal Bathe your face for several minutes with Resinol Soap and warm water, working the creamy lather into the skin gently with the finger tips. Then wash off with more Resinol Soap and warm water, finishing with a dash of clear, cold water, to close the pores. Do this once or twice a day, and you will probably be aston- ished to see how quickly your complexion becomes clearer, fresher and more velvety. Resinol Soap is sold by all druggists and dealers in toilet goods. esinol Soa comicbooks.com