Life, 1918-05-30 · page 4 of 36
Life — May 30, 1918 — page 4: what you’re looking at
What you’re looking at
This is primarily an **editorial statement, not a cartoon**. The page is a subscription advertisement for *Life* magazine, with an ornamental header featuring cherubs. The text "Don't Skip Me" is *Life's* pitch to potential subscribers, emphasizing that the magazine shouldn't be judged by isolated pictures or articles. The editors argue they don't restrict contributors to any "settled policy" beyond "justice and Americanism," valuing contributors' independent viewpoints over conformity to narrow editorial lines. This reflects *Life's* positioning as a magazine featuring diverse perspectives and densely packed content requiring careful, complete reading rather than skimming. The subscription rates ($5.00 domestic, varying rates for Canadian and foreign) and address (17 West 31st Street, New York) date this advertisement, though the exact year is unclear from this image alone.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Don’t Skip Me A correct understanding of the spirit of this paper depends upon your reading it through. To pick up Lire, glance at the pictures and when one excites either your admiration or your particular prejudice in any one direction to estimate it entirely by that single example, is to misjudge it. The reason why you must not judge Lire by just one or two things in it is because the minds who contribute to Lire are independer:t in their views and often differ among themselves. We do not restrict our contributors to any settled policy, except that based on the broadest principles of justice and Americanism. We believe that it is more important that our contributors should be un- trammelled in the expression of their views (so long as they maintain the standard set) than it is to trim them down to a narrow “‘ policy.”’ Lire is packed as closely as possible with pictures and ideas. Do not judge of it by one picture, by one para- graph, even by one issue. Examine it as closely as you can. Read it line for line. It will pay you to get its totality. Don’t skip Special oie! \ Enclosed \ find one Del- \ — 1 adian \ 1.13, Foreign ; $1.26). "Send Lire N\ for three months to \ only to new subscribers; no sub- \ ns renewed at this rate. LIFE, 17 Wi st ‘ 7 a Several sample copies will be sent to eee y address on receipt of ten cents. One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) \ comicbooks gin