Life — May 30, 1918 — page 4: what you’re looking at

What you’re looking at

# Analysis This is primarily an **editorial statement, not a cartoon**. The page is a subscription advertisement for *Life* magazine, with an ornamental header featuring cherubs. The text "Don't Skip Me" is *Life's* pitch to potential subscribers, emphasizing that the magazine shouldn't be judged by isolated pictures or articles. The editors argue they don't restrict contributors to any "settled policy" beyond "justice and Americanism," valuing contributors' independent viewpoints over conformity to narrow editorial lines. This reflects *Life's* positioning as a magazine featuring diverse perspectives and densely packed content requiring careful, complete reading rather than skimming. The subscription rates ($5.00 domestic, varying rates for Canadian and foreign) and address (17 West 31st Street, New York) date this advertisement, though the exact year is unclear from this image alone.