ComicBooks.com Register / Loginit's free!

Life, 1918-05-30 · page 3 of 36

Life — May 30, 1918 — page 3: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — May 30, 1918 — page 3: Life, 1918-05-30

What you’re looking at

This page is **primarily advertising** with minimal editorial content. The dominant advertisement is for **W.L. Douglas shoes**, featuring a portrait of the shoe company's founder and emphasizing price points ($3–$8) and quality guarantees. The ad includes factory floor plans numbered 1–4, depicting the Brockton, Massachusetts manufacturing facility—a selling point meant to assure customers of American workmanship and value. The small editorial pieces ("Eggs, People and Prices" and "Our Empty Churches") offer social commentary on consumer behavior and church attendance, but lack specific political satire. Additional advertisements promote **Pheona Evans Ale** and **Bell-Ans antacid**. The page reflects early 20th-century consumer culture: trust in domestic manufacturing, competitive pricing concerns, and health-product marketing.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Eggs, People and Prices CHAIN grocery store in a certain New England town bought eggs from the near-by farmers for forty cents a dozen and offered them to its customers at forty-two cents. Other grocery stores in the same town bought from the same farmers for the same price and offered the eggs to their customers at forty-seven cents. The townspeople, suspicious of the low price at the chain store, would pur- chase only the forty-seven-cent eggs. In despair the manager of the chain store marked up the price of his eggs to forty-five cents. Instantly the townspeople bought out his supply. There are a number of near-morals concealed in this; but everyone will have to discover them for himself. Of course the actual moral is that one should never allow himself to be fooled into paying a low price. Our Empty Churches HE folk who complain so bitterly against the ever-dwindling congre- gations in our churches seem to forget that the churches are attempting to do business with antiquated methods. Sun- day services, in most churches, vary little from those that were held in the same churches during the dreary, hypo- critical, sanctimonious, hair-cloth fur- niture era. Meanwhile, everything else has advanced with seven-league boots. To expect churches to attract as many people as they did in the old days is like expecting an old-fashioned cyclo- | rama to compete successfully with a File PAUL BEE cin tT SUED SNES SES A EDEN ‘THE PRESENT W.L.DOUGLAS FACTORY AT BROCKTON. Mass WHERE 4000 SKILLED SHOEMAKERS ARE EMPLOYED. SPRING ST. FACTORY Waieh woos Ar, Core? verte & 1S Pe L. DOUGLAS “THE SHOE THAT HOLDS ITS SHAPE” You can save money by wearin; = W.L. Douglas shoes. The best “4 known shoes in the world. The ac-§ tual value is determined and W.L. * Douglas name and the retail price pre de on the bottom before the shoes leave the factory, which Beuyene their value and abso- tely protects you against high prices and unreasonable profit: Tre quality of W. L. Douglas product is guaranteed by more than 40 yearsex- perience in making fine shoes. The smart stylesare the leadersin the fashion centres , of America. They are made in a well- © Es $3 93.5054 $4.59 $5 $6 97 «58 Made to Make Men and Women | Happierand Get More Outof Life | WVSVIAA Evans NON-INTOXICATING Ale GOOD FOR EVERYONE EVERYWHERE Up-to-Date Grocers, Druggists and Dealers CHLEVANS & SONS — Hsublished 1785 | HUDSON, N. Y. NoOFERSarst LICENSE REQUIRED BELL-ANS Absolutely Removes Indigestion. One package Proves it. 25c at all druggists. FACTORY. SHOWING THE 30X 60 FT. so which Mb Boog as bopae Manalotbenog Joly 61876 ‘Outovt 48 Poms per seid by cs moving-picture theatre. Churches whose congregations are vanishing should modernize themselves. It might help if they used jazz bands in place of choirs, and encouraged the younger members of the congregation to dance while the collections were being taken. Any church can get a full house if it brings itself sufficiently up to date. exclaimed Balboa first saw the Pacific Ocean, But his joy was not one-half as great as that of the American citi who discovers the pleasure that an an- nual subscription to Lire brings his family every Tuesday. UREKA!” when he equipped factory at Brockton, Mass., =e the high supervision of experienced men, all working with an honest deter- mination tomake the best shoes for the price that money can buy. ¢ retail prices are the same everywhere. more in San Francisco than they do in New York. They are always worth the price paid for them. and the retail price is stamped on the top faci This ienttocall $3 $2.50 $2 ighest paid, skilled shoemakers, under the direction and They cost no las name the inside solutely protects you against high FRAU. ION— Before you buy be sure jeco and unreasonable Profits. 7 ever $000 shoe dealers and 108 W.1-D. WL Douglasstore,ask your local deale: Write for booklet, showing how to ordershoe: DOUGLAS SHOE CO. park St. Brockton, Maas ‘e “LOOKING OUT FOR NUMBER ONE” comicbooks.com