Life — May 30, 1918 — page 5: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising and magazine promotion** rather than political satire. The top editorial section "Analyzing Amy Contractors" discusses wartime profiteering—how to distinguish patriotic military contractors from those exploiting the war for excessive profits. It calls for "quantitative and qualitative analysis" to separate legitimate from illegitimate wealth accumulation. The central feature is a **Vanity Fair magazine advertisement** promoting itself as "the most successful of all the new magazines," targeting affluent readers who want cultural sophistication and entertainment. The right side contains **product advertisements**, notably the "Cat's Paw Cushion Rubber Heels" by Foster Rubber Company, emphasizing comfort and durability. Overall, this reflects **1910s-1920s consumer culture** and wartime economic concerns, with minimal actual political cartooning present.