Life — May 30, 1918 — page 5: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Analyzing Amy Contractors OCIETY wili be at a great disadvantage in its struggle for justice and equity until S some enterprising inventor produces an instrument that will infallibly measure the patriotism of the porcine army contractor. Of course, everybody knows that there are some army contractors who cannot help becoming enormously wealthy in spite of their patriotism. These, no doubt, can be trusted to make a proper use of their wealth after they accumulate it. But the others have to be dealt with in a more interfering way. But how to separate the sheep from the shoddy! There's the rub! How to tell whether a man is a patriot because he wants profits or wants profits hecause he is a patriot! That’s where we need the services of a bang-up scientist who is an expert in quantitative and qualitative analysis. VANITY FAIR The most successful of ali the new magazines Don’t Be a Social Back Number— If you are out of step with the whirling progress of our time; if you are removed from its magnetic influences ; if, despite your youth, you are becoming an old fogy, or an old maid, or an old bachelor, or an old bore; if AN your joie de vivre is dying at the roots—then you Prevents Slipping must read Vanity Fair, and presto! you will be nimble- = __ The Foster Friction Plug isone witted and agile-minded again—the joy of the picnic— of the features which have led the life of the grill-room—sunshine in the home. millions of people who desire Nine Months of Vanity Fair will enable you to sure-footedness to choose ignite a dinner party at fifty yards Don't settle down comfortably in the ooze, The world is moving. moving on all eight cylinders—some folks are even moving on twelve—and you might just as well move along with them. Don't stall yourself on life's highroad and be satisfied to take everybody else's dust. Hop up and take a little Joy ride on the red and yellow band-wagon—Vanity Fair's band-wagon. EVERY ISSUE CONTAINS: RSONALITI | CUSHION RUBBER HEELS No holes to track mud or dirt. No maring of your polished sors. jo ee Wear longer than ordinary heels and cost no more. Wyoa wont to be in the social ANP SICeICLE t of the more une end artistic swim, tear off the — <eational wites of the war, by enliven: you want your brain kept Black, white For coupon in the lower left hand critics ant Moleed ond et groomed women and sien corner of this page—and mail it st word on the rine months, just tear off, fil in FOSTER RUBBER CO. omen. end mail the little coupon below 105 Federal St» Boston, Mass. : weg, sricies “ih We Promise You, Solemnly WUMOR Ad yar. aoe that Vanity Fair is not Tag cutesy he taht sae OTWERL TOPICR! The te Just one more magazine,or officers; workers and NCETS ; its SHODS th even a new magazineofan s seen by young and S work: notes from Pa old kind—but an ALTO. and writers. 4 dogs; moving pictus GETHER NEW KINDOF Try a Little Dollar Diplomacy! MAGAZINE. It's an en- You think nothing—in your poor deluded way—of paying $200 fertnining Magazine for | for a theatre ticket, or two faded gardenias, but you can secure : | for $200 nine months of Vanity Fair—ten if you mail the coupon We ere not going to print now—and with it more entertainment than you can derive from any pretty girls’ heads on dozens of sex play's or a shelf full of problem novels. its covers. We are going to spare you the agony of sex discussions. We shall publish no dreary serial stories. Nodiariesof travel. | No gloom. In short, we} shall deal with only the | cpT’s Phy most interesting, enter- taining, and unusual as- | CUSHION HEEL pects of wartime and civil- T's san life. Condé Nast, Publisher | fosTER RUBBER’, £0, Frank Crowninshield Editor © Vanity Fair | xun | comicbooks.com