Life — May 23, 1918 — page 5: what you’re looking at

What you’re looking at

# Clicquot Club Ginger Ale Advertisement This is a product advertisement rather than political satire. It promotes Clicquot Club Ginger Ale, manufactured by The Clicquot Club Company in Mills, Massachusetts. The ad uses a playful visual metaphor: a woman holding a jump rope with children jumping through it, alongside a bottle of the beverage. The accompanying text employs humor to market the drink, claiming it quenches thirst more effectively than anything else and boasting of its ingredients—spring water, lemon juice, cane sugar, and Jamaica ginger. The phrase "Buy it by the Case" encourages bulk purchasing, likely targeting families or businesses. The overall tone appeals to thirst and refreshment, positioning the product as an essential household item of the era.