Life, 1918-05-23 · page 4 of 40
Life — May 23, 1918 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement for Life magazine**, not a political cartoon. The illustration depicts a nighttime outdoor social gathering of well-dressed people relaxing together under a crescent moon. The accompanying text uses this scene to pitch subscriptions, particularly targeting Navy personnel and soldiers. The advertisement emphasizes that Life magazine provides necessary leisure reading for busy professionals who need occasional breaks. It specifically encourages readers to subscribe themselves or gift subscriptions to sailors and soldiers, promoting Life as appealing entertainment for American military personnel during what appears to be the World War I era (based on references to "Navy Number" coming in July). The rates listed are one year for $5.00 domestically.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“A Night Of” Everybody has to take a night off occasionally. Lire, being a weekly paper, has to arrange this on a weekly basis. For some time we Lave been’ contemplating taking a week off by having a Navy Number. We wanted to do justice to this subject, for there is nothing that appeals to us all so much as the American Navy. Gradually we have been gathering the material, and we are glad Special to annoxnce thai this number, the Great Navy Number of Lire, Offer is coming in July. act date later. Why not now get a good nelssed running start and become a regular subscriber (see coupon) ? (Canadian Why not send Lire to a sailor for, say, three months? Start the subscription now, so it will include the Navy Number. Obey that Se re lof three months to s impulse. Our soldiers and sailors all like Lave Send them your copy when you have read it, or, better yet, enter a subscription, Domestic rates are sufficient if subscriptions are sent to ships whose mail goes in care of Open. only to new subscribers; no sub- N the New York Postmaster, or to soldiers tf schiutions Fenewe at this rater . addressed to them as members of the elmer . ; . " ican editionary Forces. LIFE, 17 West 3tst Street, New York, 41 Tor the flects and armies of our Allies. the OneY ear, $5.00. (Canadian, $5.52 ; Foreign, $6.04.) » % rate is $6.04 comicbooksegray