Life — May 23, 1918 — page 4: what you’re looking at

What you’re looking at

# "A Night Off" - Life Magazine Advertisement This page is primarily a **subscription advertisement for Life magazine**, not a political cartoon. The illustration depicts a nighttime outdoor social gathering of well-dressed people relaxing together under a crescent moon. The accompanying text uses this scene to pitch subscriptions, particularly targeting Navy personnel and soldiers. The advertisement emphasizes that Life magazine provides necessary leisure reading for busy professionals who need occasional breaks. It specifically encourages readers to subscribe themselves or gift subscriptions to sailors and soldiers, promoting Life as appealing entertainment for American military personnel during what appears to be the World War I era (based on references to "Navy Number" coming in July). The rates listed are one year for $5.00 domestically.