Life, 1918-05-23 · page 6 of 40
Life — May 23, 1918 — page 6: what you’re looking at
What you’re looking at
This page is **advertising, not editorial content or satire**. It's a full-page advertisement for the Packard Motor Car Company of Detroit, highlighting the company's qualities: engineering knowledge, shop experience, manufacturing facilities, factory methods, business practices, countrywide service, and organizational principles based on "Americans First." The advertisement uses a shield emblem (Packard's logo) and appeals to potential buyers by suggesting they should "ask the man who owns one"—a famous Packard slogan. The page emphasizes that 40,000 owners attest to the car's quality. There is no political cartoon or satire here; this is straightforward early 20th-century automotive marketing designed to build brand prestige and consumer confidence through claims of American excellence and craftsmanship.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
What’s Back of Your Packard? ENGINEERING KNOWLEDGE tested and proved during twenty years of continuous progress. SHOP EXPERIENCE covering the life of the motor industry, with Packard quality always paramount. UNEQUALLED FACILITIES for producing, in the Packard shops, motor cars of the highest class in quan- tities that permit giving greatest value to the customer. Advanced factory methods that insure uniform excellence in materials and workmanship. A business policy of equal treatment to all patrons, and that treatment based on a desire to deserve good will. Countrywide Packard Service—uniformly prompt, courteous, capable, and reasonably priced. A great organization built up on the principle of Americans First; composed of men who take pride in their work and in the character of the product.- - The judgment of forty thousand owners. CAsk the man who owns one PACKARD MOTOR CAR COMPANY, Detroit comicbooks otal