Life, 1918-05-23 · page 3 of 40
Life — May 23, 1918 — page 3: what you’re looking at
What you’re looking at
This is primarily a **United States Tires advertisement**, not a political cartoon. The page (No. 823 from Life magazine) promotes tire sales and service through a commercial message, not satire. The advertisement depicts a straightforward sales scenario: well-dressed men (likely salesmen or customers) examine tires at a "United States Tires Sales & Service Depot." The image emphasizes reliability and personalized service—the dealer will recommend appropriate tire types ('Royal Cord', 'Nobby', 'Chain', 'Usco', or 'Plain') based on individual driving conditions. The text stresses dealer trustworthiness and the company's experience serving "hundreds of thousands of experienced motorists." This is standard early 20th-century advertising copy emphasizing brand reliability rather than political or social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Good Tires and Good Tire Service Look for the sign. —but a highly individualized service for you and You'll find it everywhere. pour car acapted to the particular conditions you You can count on the dealer who displays it. He will tell you the tire you ought to have— We have chosen him for his reliability. Then ‘Royal Cord’, ‘Nobby’, ‘Chain’, ‘Usco’, or ‘Plain’. marked him for your convenience with our Sales He knows which of the five is best for your car. and Service Depot Sign. His is not merely service in Ask his advice. its ordinary sense — repairs, Bank on his judgment as hun- accessories and tires when ds of experi- you need them, enced motorists are doing. Also Tires for Motor Trucks, Motorcycles, Bicycles and Aeroplanes + United States Tubes and Tire Accessories Ha rling Worth and Wear that Make United States Tires Supreme. United States Tires are Good Tires Y xum | comicbooks.com