Life, 1918-05-02 · page 4 of 40
Life — May 2, 1918 — page 4: what you’re looking at
What you’re looking at
This is a Liberty Loan advertisement from Life magazine, likely from 1918 (Third Liberty Loan). The illustration shows a soldier in military uniform beside Lady Liberty (depicted as a woman in classical dress holding a "Liberty" bond). The caption reads "We are coming, Father Abraham, five billion dollars strong"—a reference to Lincoln and a call for patriotic financial support. The "Last Call" text urges Americans to subscribe to war bonds before the May 4th deadline, framing it as a patriotic duty and moral obligation. The advertisement suggests that subscribing, regardless of amount, ensures an "unsullied patriotic record" after the war ends. This represents WWI-era propaganda using emotional appeals and patriotic rhetoric to encourage civilian financial investment in the war effort.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Last Call To subscribe for the Third . Liberty Loan, which «closes on May 4th. Remember, no matter how small abond you may be able to take, it is not only a privilege and a duty, but a necessity for you to obey that patriotic impulse and subscribe at once. When the war is over you must be able to look back upon an unsullied patridtic record. Be a subscriber to this ‘Third Liberty Loan, even if you are not a subscriber to a / Special cial 7 Offer Enclosed = SEI BES FPSiE} P2328 a iO = ff” De ly to new subscribers; no sub: ¢ renewed at this rate, Several sample copies will be sent to + any address on receipt of ten cents. / LIFE, 17 West 31st Street, New York. 38 One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) comichookseeny