Life — May 2, 1918 — page 3: what you’re looking at

What you’re looking at

# United States Tires Advertisement This is primarily a **product advertisement** for United States Tires, not political satire. The page promotes tire durability through a specific claim: a US Tire achieved 41,633 miles on the Redondo Stage route (a stagecoach line running between San Pedro, California and Redondo). The image shows a vintage automobile with passengers alongside what appears to be a Mexican figure in traditional dress and sombrero, positioned against a desert landscape with a saguaro cactus. This likely reflects the Redondo Stage's Southwestern route. The right panel offers practical tire care advice ("Don't Waste Mileage"), emphasizing proper maintenance. Rather than satire, this is straightforward early-20th-century automobile advertising using a real-world driving record to establish product reliability.