Life, 1918-05-02 · page 5 of 40
Life — May 2, 1918 — page 5: what you’re looking at
What you’re looking at
This Life magazine page (705) is primarily **advertising and public relations content**, not editorial satire. The main feature is a Whitman's Chocolates wartime advertisement explaining how eating their candy serves the national interest—specifically chocolate-covered nuts conserve sugar rationing. This reflects WWII-era messaging about civilian consumption supporting government conservation efforts. Below are unrelated ads: Edwards Steel Lockers and Bell-Ans antacid. The left-side cartoon ("Personal: Exceptional Opportunity for the Right Party") and the "Over-Supplied" text fragment appear to be editorial content addressing wartime moral questions about German aggression, but they're incomplete in this image. The page reflects 1940s wartime consumer culture where advertisers framed purchases as patriotic duty.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
sDNDM Ox Ox ENON DN px CNN oM DN oS ORONO NONON NONE N ORONO NEREN | x | |< g | EB bag } x | xq z | PERSONAL x “EXCEPTIONAL orrowrUNITY For THE RicUT HE Paxty " et wR \ s : x | Over-Supplied KR t Whatever losses the [ritish and nch have suffered in the smash ttacks that have been delivered by the German forces, there have already been enormous moral com- pensations. REN'T we a bit long on moral considerations, brother? Anyone | that still needs to have brought home t to him the moral considerations that justify and require the beating of the Germans ought to be put in charge of a committee. SSSI j Caemel Finish The Edwards Mfg. Co., 336-336 Calvert St., Ciaciasati, 0. ~Hetary sine of Cemarde A ie Ail-st BELL-ANS «|! Absolutely Removes nee Indig estion. One package | Proves 7 25c at all druggists. PPS OOO Set ee A OOOO TAT RenemereseNecersnraerehrnr ren ehrmeRimenenenehensnehenehehenen 9 é Chocolates in War Time The single aim of this company in war time is public service—service to the government and service to the people. To this end we are cooperating closely with the U. S. Food Administration, limiting our output to conserve raw materials and rigorously maintaining the high quality and food value of our products. Can I eat candy and be a patriot? “Yes,” answers the Food Administration, “if you eat the kind of candy that con- tains a minimum amount of sugar.” First among such candies the Administration lists chocolate coated candies with nut and fruit centers. There is an abundance of chocolate. It is pure and wholesome and has high food value. You are cooperating in the conservation program if you eat chocolate confectionery containing such centers. TETPISIPISEPULPL LN RELL NUTS CHOCOLATE COVERED * and Nut Combinations A packoge contain- ing sweets that are at the head of the list of candies that conserve sugar. ——EE Sold by Whitman agencies nearly everywhere STEPHEN F. WHITMAN & SON, Inc., Philadelphia, U. S. A. SPLSIPLPLPLPLPLPLPLPLITP LPL DG EGP LGI PLP ELE MIL PLP L LOLI LPP Lo PLL PLP LEI pee PIPE LPL ee Christianity has been appreciably Juda- How About It? ized, especially since the Reformation. HAT about these new-school, al- Can it be that of late there has been a truistic, revolutionary Jews that counter process going on in the uncon- are so prevalent and noisy in the world scious Christianizing of the modern in- just now and cause so much uneasiness tellectual Jews? to conservative people? What ails them? Is it that they have been Christian- ized and are now beating nine-tenths pessimist on the war, isn’t of the Christians in the race to the “Yes. He believes that after it is Christian ideal? over a few Prussians will be permitted Everybody knows that our prevalent to live.” comicbooks.com