Life, 1918-04-25 · page 29 of 40
Life — April 25, 1918 — page 29: what you’re looking at
What you’re looking at
This is not a political cartoon—it's a full-page automobile advertisement for the Chandler Motor Car Company of Cleveland, Ohio. The page features an illustration of a convertible sedan with two elegantly dressed figures (a woman and child) posed beside it in an idealized outdoor setting. The ad emphasizes the car's versatility as a "four-season" vehicle with a convertible body, removable windows, and Fisher construction. It highlights the "famous Chandler chassis" and its motor as competitive advantages. Six body types are listed with prices ranging from $1,595 to $2,895 (f.o.b. Cleveland). This represents typical 1920s automotive marketing: aspirational imagery combining luxury, practicality, and family appeal to sell mid-to-upper-class consumers on the Chandler brand's quality and value proposition.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“CMOANDLER SI Famous For Its Marvelous Motor Chandler Sedan The Chandler Sedan AffordsYou Four-Season Service HANDSOME in design and economical in operation, this Chandler seven-passenger convertible sedan affords full four-season use- fulness that is keenly appreciated by those who demand the maximum of efficiency and com- fort in their motor cars. This sedan body is instantly convertible from an entirely enclosed car to one fully as open as a touring car with top up. Windows may be lowered away or entirely removed and the Seven-Passenger Touring Car, $1595 SIX SPLENDID BODY TYPES window posts are removable. The body is most substantially constructed—built by Fisher —and stands the stress even of rough country roads. The upholstery is of a serviceable grey cloth material. Mounted upon the famous Chandler chassis, distinguished particularly for its great motor, this sedan offers motor car value only ap- proached by other cars selling for hundreds of dollars more. Four-Passenger Roadster, $1595 Four-Passenger Dispatch Car, $1675 Convertible Sedan, $2295 Export Department: 1790 Broadway, New York Convertible Coupe, $2195 (AUl prices f. 0. b. Cleveland) Let the Chandler Sedan Be Your Choice Now CHANDLER MOTOR CAR COMPANY, CLEVELAND, OHIO Limousine, $2895 Cable Address: “Chanmotor” X = comicbooks.com