Life, 1918-02-14 · page 33 of 40
Life — February 14, 1918 — page 33: what you’re looking at
What you’re looking at
This page contains two distinct items: **Upper Left: Red Cross Vivisection Controversy** A news item reports that Robert Hawley Ingersoll (a wealthy watch manufacturer) and his wife are leading ten American Red Cross members in a lawsuit to block the organization from spending $100,000 to establish a vivisection laboratory in France. They argue the expenditure violates the Red Cross charter and will damage membership and finances. The piece notes that animal lovers far outnumber those supporting such research—a swipe at Red Cross leadership for being out of touch with public sentiment. **Main Content: Thermoid Brake Lining Advertisement** The bulk of the page is a commercial advertisement disguised as public safety advocacy, promoting the "National Brake Inspection Movement." It uses fear-based messaging (unreliable brakes kill more people than any other car hazard) to sell Thermoid brand brake lining, highlighting three features: more material/labor, "Grapnalized" moisture resistance, and hydraulic compression. The sidebar joke "Why is it dangerous to subscribe to Life?" with the punchline about taking your "Lire" (Italian currency) in your hands is a pun unrelated to the main content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
1 boot | from tressed a ate of Fights Red Cross Vivisection Plan Headed by Robert Hawley Inger- soll, millionaire manufacturer of watches, and his wife, Mrs. Roberta Bannister Ingersoll, ten members of the American National Red Cross began yesterday a legal fight to halt the vivisection plans of that organi- zation. These members have brought a suit in the United States District Court for an injunction restraining the society from expending the one hundred thousand dollars it has ap- propriated for the establishment of a vivisection laboratory in France. Their contention in their legal documents is that the charter of the organization does not permit expen- diture of funds for such purposes, and that pursuance of the plans would tend to disrupt membership, curtail financial support and impair the usefulness of the organization. AS urtailing financi; there can be no question. to Lovers of animals in this world and opponents of needless cruelty are far more numerous than certain officers of the American Red Cross appear to realize. HY is it very dangerous to sub- scribe to Lire? Answer: Because if you do you will take your Lire in your hands. ni w "yy OVERHEAD ENPENSE support,” \ BRAKES INSPECTED, The traffic officer signals you to stop and it takes six or eight feet more than you thought necessary. Perhaps in most cases it means nothing more than a little embarrass- Suppose, however, it was an emergency that demanded a sudden their Those few feet might mean the difference between safety and serious accident. Your brakes have always worked and you grow careless of them. They are out of sight and you neglect to inspect them. today. But do you ever stop to realize that the safety of your car and its occupants de- pends absolutely on the efficiency of your brakes? ‘That lack of brake inspection, carried just one day too far, has caused more fatal accidents and the loss of more motor cars than any other source of danger with which the motorist must contend? ist Inspection assures safety To have brakes always efficient is as easy as it is necessary. Ask your garage man to inspect them regularly. If they need relining do not buy just “brake lining ”—your safety is too important for that. Ther- moid brake lining will give you consistently efficient service because of its scientific construction. In its process of manufactureithasthree exclusive features. 1. It offers youmore material, greater service There is over 40% more material and 60% more labor used in the manufacture of Thermoid Brake Lining than in any woven brake lining. This abundance of material and labor must mean longer wear. 2. It is Grapnalized Thermoid Brake Lining is Grapnalized, an ex- clusive process which creates resistance to moisture, oil and gasoline. Thermoid is im- pervious to any kind of moisture. Moisture frermowy xyD! () Thermoid. Rubber Con ne PER AREDS |B o Are you sure > of your brakes? Unreliable brakes are a constant menace to your safety The National Brake Inspection Movement ‘OUR attention is called to q H Gtemovementwnen nes | 3 At is hydraulic increased, and will con- ment tinue to increase the safety of the road, only as all motorists realize their duty to lend it and to have stop. their brakes inspected before the touring season opens. Inspection will frequently show the need of minor ad- justments. By attending to these, greater safety will be pport, assured for everyone—motor- ind pedestrian Join this movement by hav- ing your brakes inspected 100% BRAKE LINING Makers of *Thermoid Cretide Compound Casings” ant Thermoid Garden Host we 2 Petia’ i will cause brake lining to swell and grab, a source of danger and trouble. compressed Every square inch of Thermoid is hydraulic compressed at a pressure of 2000 pounds. Because of this Thermoid is uni- form all the way through. It cannot compress in service, There are no soft spots towear out quickly, causing thebrakestoslip. Itmustgiveuniform service until worn cardboard-thin, The measure of Thermoid value Leading car manufacturers, axle makers and their engineers have selected Thermoid because they have found by scientific tests that its coefficient of friction and wearing qualities meet the most exact- ing specifications. Jobbers and dealers carry Thermoid in stock be- cause it gives their customers the longest, safest and most satisfactory service for the lowest pos- sible cost. Have your dealer inspect your brakes today, He will show you samples of Thermoid Brake Lining that you may see why it is so different, efficient and long wearing. If he hasn't Thermoid we will gladly send a sample. Be sure to accept no substitute, our guarantee protects you. Thermoid will make good—or WE WILL. It is positively guaranteed to outwear and give more satisfactory service than any other brake lining, bber Compari Factory and Main Office: Trenton, N. J, Branches: New York Chicago San Francisco Indianapolis Detroit Angeles Philadelph Pittsburgh Boston London Canadian Distribstor The Canadian Fairbanks-Morse Company, ited, Montre: Branches in all principal Canadian cities. Thermory AULICCONPRESSE