Life — January 31, 1918 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LY the genuine Listerine can serve you as you expect Listerine to serve you. The un- opened, original package assures ou that the distinctive virtues of Listerine are being delivered to you—intact. Manufactured only by Lambert Pharmacal Co, Se, Louis, Mo., U.S.A, LISTERINE THE SAFE ANTISEPTIC ig circumstances which caused ‘sattichus II to divorce the beau- tiful Hatusab, who shared the throne during the carly years of his reign, are perhaps sometimes duplicated to-d Discerning monarch that he was, he had long been an annual subscriber to Lire. Each Tuesday morning he found the week's copy beside his plate at the royal breakfast table. One morning Hatusab came down first, and being un- able to restrain her desire to look through the pages of her favorite jour- nal, had the temerity to remove the wrapper. She became so absorbed that she failed to notice the arrival of her royal spouse. The subsequent quarrel started the breach that led to the divorce and the occurrences which make the blackest page in the history THE SON CROSSES THE EQUATOR An Up-to-Date Note CANNOT thank you for your bread, Because there wasn’t any, Nor any butter, either, though Its substitutes were many. But your pecan and fig croquettes ; Your muffins, flour and eggless; Your beet-steak, raised in window-box ; Your mock duck, wing and legless; Your near fish, wheedled from oat- meal; Your butterine, from apple; Your catnip salad, dressed with lard; Your porkless, parsnip scrapple Composed a menu so conserved That Mr. Hoover'd better Commend my cheer in sending you This meatless, wheatless letter! Cc. B. Wuo gave her away at her wedding?” obody. She simply threw herself away."—Philadelphia Bulletin, Pa DTT STS IT TISTA TTT $2* Invested in Vogue tiny fraction of your loss on a single ill-chosen hat or gown) Will Save You $200 This year, above all others, when extravagance and waste must be avoided, you should have Vogue at your right hand. For now, every woman must devote even more than her usual care to the selection of every detail of her wardrobe, so that not one hat, gown or wrap may remain unworn and its price wasted. The gown you buy and never wear is the really expensive gown. Gloves, boots, hats, that miss being exactly what you want are the ones that cost more than you can afford. VOGUE suggests that before you spend a single penny on your new clothes, beforeryou auen begin to plan your spring wardrobe, yous consult its great series of Spring and Summer Fashion Numbers, Save yourself from a wrong start. Begin with the : : *Forecast of Spring Fashions (NOW READY) For $2, a tiny fraction of your loss on a single ill-chosen hat oF ‘gown, you may have the Spring and Summer Fashion Numbers of Vogue. HERE ARE YOUR 9 NUMBERS: Ten if you mail the coupon now %& Forecast of Spring Fashions Feb. 1 The earliest advance information from Paris on the new silhouctte— saving you from the costliest of all errors, a wrong start, Spring Millinery Feb. 15 Brides and Summer Paris hats; appropriate gowns, Homes May 1 ‘wells aad coldures Charming brides, in charming Spring Patterns and gowns, are married charmingly New Materials Mar, 1 i thisnumber of Vogue. Patter lors, materi- als favored for Spring. Travel Namiber’ May 1s rips planned for you—north, Spring Fashions Mar. 15 south, west—till Europe ‘The full pagentry of the Spring _—Fecovers. unfolded, with dollars-and cents information in every line. Paris Openings Apr. 1 ‘The inimitable models of the Grandes Maisons, determining the mode. Smart Fashions for Limited Incomes Apr. 15 Must you economize? And yet look chic? A Vogue trained dollar is a dollar doubled. Don’t Send Money *t bother to enclose a cheque, or even to write a letter, The eanbr oppodiic will dor and ts easier and quicker. With one stroke of the pen, you will solve your entire spring and sum- mer clothes problem, assuring yourself valuable and new Summer Fashions June 1 ‘Summer clothes are fascinating. Vogue knows, Shows. Buys. And you have no regrets, In the Country June 15 Everything froma piquant para- sol to a clingless bathing suit. What to read and what to do with your friends when you entertain, a) ideas and insuring yourself against costly failures. i ES ¥. AT eS @ Vogue ¥Special Offer Nine Numbers of Vogue for 82—ten if yo mail the coupon now. We will start your subscription with one of the first copies off the press of our Forecast Num- ber, thus giving you num- bers of Vogue instead of nine, if your order is received in time, Since the additional copy Must come out of a small re- serve supply on hand to meet the demand for this annual For Nui her, you can sce why this extra numb cannot be gi anteed une your order is AN ‘\eonmanmsa SF ES “ Oe comicbooks.com