Life, 1918-01-31 · page 2 of 40
Life — January 31, 1918 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire or commentary. It promotes the Marmon 34, a 1100-pound automobile manufactured by Nordyke & Marmon Company of Indianapolis. The advertisement emphasizes the car's efficiency and engineering: it notes the vehicle's lightweight design and mentions its 136-inch wheelbase, comparing its proportions to heavier competing vehicles. The text highlights that this "long, low Town Car by Rubury" has been displayed at motor shows alongside other coach-built examples. The stark black background with minimalist side-view illustration is typical of 1910s-1920s automotive advertising, designed to showcase the vehicle's sleek profile and engineering credentials to potential buyers. There is no satire or political meaning intended.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
o4 1100 Pounds Lighter As for comfort, the Marmon de- sign accomplishes with a 136-inch wheelbase what would require 10 or 12 inches of excessive length if the usual method of construction were followed. This long, low Town Car by Rubay can be seen at the principal motor shows, together with other examples of distinguished coach work on the Marmon Chassis. Serer As & MARMON MPANY Eaubhshed 1891 i INDIANAPOLIS