Life, 1918-01-31 · page 4 of 40
Life — January 31, 1918 — page 4: what you’re looking at
What you’re looking at
This page announces a contest for Life magazine readers. The central visual gimmick involves a cover image (shown next week) depicting a man and woman on a flying machine in an ambiguous pose—the text notes it "rather looks" like he's kissing her, but challenges readers to create their own caption explaining what's happening. The contest offers $500 to the winner and $800 in total prizes. It emphasizes that Life's contests are "genuine"—no subscription required, just conforming to stated conditions. The page borders feature illustrated figures in period athletic/casual wear, serving as decorative elements typical of early 20th-century magazine design. This represents Life's tradition of reader engagement through humor and competition.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Most Astonishing Contest Begins in next week's Lire. $500 will go to the winner. $800 altogether will be distributed in prizes. It's on the cover of next week's issue. A girl and a fellow are sitting on top of a flying machine and, well. What's it all about? That's where YOU come in. Can you make up a title to fit that alluring picture? Is he kissing her? It rather looks that way. But is he? You will have to determine that. It’s a fair pre- sumption that he is. You cannot know all about this contest until you see next week’s Lire. There are certain conditions which have to be fol- lowed. It’s a great picture, by the way. In colors. On the cover. Next week’s Lrre—but we mentioned that before. Lire’s Contests For many years have been a feature of this paper, and have created a number of imitators. But there are a few reasons why they have never been approached by anyone else. For one thing, the prize is not only in money but it is large. Think of getting FIVE HUNDRED DOLLARS for ten or fifteen words! And the title you do offhand may oe just the one. Then think of having a second prize , of TWO HUNDRED DOLLARS! Then in, there is Spgeted ON, no trick to Lire’s contests hey are genui You don't ee have to be a subscriber. All you have to do is to conform Enclosed | to the conditions. The judging of the contributions is most find one Dot: carefully done, and a check for the prize is sent within a aE stated time, . isa is tl stane oline allc that in jo Costs only to new jons renewed at this rate Ne 17 West 31st Street, New York. NX Ne PP One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) NC a i, - Na eeefEn) : comicbooksssg