Life, 1917-11-29 · page 35 of 40
Life — November 29, 1917 — page 35: what you’re looking at
What you’re looking at
This is primarily a **advertising page** from Life magazine, with one cartoon and several product ads. The cartoon (lower left) depicts a domestic scene where a woman confronts a man about eating cloves to hide his breath—likely from drinking alcohol. The caption's reference to "camouflage" is a **Prohibition-era joke**: during alcohol prohibition, people consumed spirits secretly and used breath mints or cloves to hide evidence from spouses or authorities. The humor lies in the woman seeing through his deception. The page otherwise contains ads for **Clicquot Club Ginger Ale** (emphasizing it contains no grain products—relevant during wartime rationing), **The Hollenden hotel** in Cleveland, and a novel called **"Drowsy"** by John James Mitchell. The Prohibition reference dates this to the 1920s-early 1930s period when the 18th Amendment was in effect.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
oe, GINGER z Cusguor CLUB GIN- GER ALE contains no ce- real or grain products needed by our government or its allies, You can enjoy its delicious flavor and its snappy efferves- cence with a clear conscience. Always have a case of Clic- quot Club Ginger Ale in your home. Your grocer has it. The Clicquot Club Company = s “ JEFEREY, YOU'VE BEEN EATING CLOVES AGAIN ; BUT IT'S NO USE. YOU CAN'T FOOL ME WITIL ANY OF YOUR CAMOUFLAGE ” De te te tt ee tt HHHHHHHHHABAA Why You Think Hollenden When You Say Cleveland Thirty years ago The Hollenden was a good hotel. In every year between then and now The Hollenden has been made better, by renova- tion, new additions, improvements and the steady insistence upon everything that is best. It is the only hotel in the city that combines tradition and novelty—that exhibits the sta- bility of maturity with the freshness of youth —that has had a natural, vital growth with the progress of the social and business life of the community—that knows how to do things well because it has been doing them well for a long time. European Plan with Bath: For One Person, $2 to $5 For Two Persons, $3 to $5 With Twin Beds, $3 to $6 Suites at various prices. She Hollenden _ Cleveland HHHHHHHHHRHHH Net $1.50 iI oo Net $1.50 Youth soars on wings which are invisible to the eyes of Age. Wings of fancy are changed into wings of steel in DROWSY by JOHN AMES MITCHELL. A novel more amazing than “Amos Judd” or “The Pines of Lory”. On sale at all Bookshops. STOKES, Publisher. comicbooks.com